The study reveals strong probiotic application potential in Asia

Under pressure from Europe and North America, a new study from
Giract
opens the way for the industry's growth prospects in Asia.according to the Food Research Institute,
the market value of probiotic products in China in
was
EUR23
billion yuan in 2011 and is expected to double in
2016
.the use of probiotics as a supplement, it took only a few years from the climate to the main market to develop a probiotic culture, and will continue to drive economic growth."In india
Pakistan, growth
is coming from the drug market," said Russell Ward,
director of research and marketing at Giract Pharmaceuticals. Drugs containing probiotics are growing at a rate
15
% per year.standards must be raised but he warns that players in this growing regional industry need a more professional approach if they want to progress." producers need to think about the challenges to the survival of probiotics in certain climate areas, where the effective dose is. They need to know if their products ultimately provide real benefits to users, and they should do so before authorities start checking. " study has observed that the transport, storage and marketing of probiotic products tend to exceed
30 degrees celsius
developing countries.Giract
the probiotic market in major countries such as China, India, Pakistan and Bangladesh. Categories include dairy products, infant formula, nutritional supplements and pharmaceuticals.potential of the market this study is based on a comprehensive analysis of the market and in-depth interviews with suppliers, experts, authorities and end users.
ward
explains: "The selection of the right division in Asia represents a real opportunity to increase the stake of producers seeking to develop in the global probiotic market. Itincludes an analysis of the importance of imported products and an analysis of weaknesses in
. Identification and analysis of the main drivers and barriers to growth to provide opportunities for the growth of probiotic products and their use in these markets."
provides important information for suppliers and end users looking for opportunities to grow their businesses in difficult times," Ward concluded. ”