The strong rise of plant-based is cutting into the new trend of healthy tea drinking

In recent years, the tea industry continues to innovate, the raw materials used are also constantly changing, when it comes to this year's popular ingredients, oat milk, many tea brands will use oat milk as the base, extend a variety of best-selling drinks, through continuous upgrading, to provide consumers with a richer product experience, but also continue to stimulate the consumer side, so that people become looking forward to novel tastes
.

Plant-based is on the rise, and multiple brands are coming out with new products

Since the first half of the year, the book has also launched the explosive product "orange camellia", the combination of camellia oolong and oat milk, so as to cut into the "plant-based track", and led to the application of
oat milk in tea in one fell swoop.
Recently, oat milk is also combined with its brand positioning of roasted fairy grass, "a bucket of oat roasted fairy grass" as the main feature, in addition to "popping pearl oat milk"
.
In its menu, products containing oat milk become permanent
.

The "Bamboo Empty Field" pioneered by 100% Tea also uses oat milk, combined with bamboo fragrance oolong tea, bringing consumers a new feeling
.
Since then, oat milk has frequently appeared in its new products: the winter-limited Lotus Zhiling Nuan uses seasonal lotus root, water chestnut, osmanthus jelly and oat milk to create a natural and fresh feeling, and brings warmth with hot drinks; Ginger jujube and gui three winter warmth uses ginger juice, red dates, dried laurel balls, fresh longan and oat milk, mellow and warm the stomach, cutting the dual needs
of consumers for warmth and health in the cold winter.

Oat plant-based, cut into the new trend of healthy tea drinking

Although they are all plant-based, to be precise, oat milk is not "milk", and its origin is different
from soy milk, coconut milk and other plant milk.
Oat milk, developed to replace milk, was invented by Swedish scientists in the 1990s
.
Some vegetarians or lactose intolerant people cannot choose milk, and this milk-like liquid that extracts rich nutrients from oats is the solution
.
It is precisely for this reason that for a long time, the target customers of oat milk were limited to this group
.

On the basis of health value, good taste and easy to use is the key to
"breaking the circle" of oat milk.
When oat milk is only positioned in lactose intolerant people, its market is obviously limited, and when the creative combination of oat milk and tea, the unique wheat flavor, begins to make tea have a new experience, new taste impact, which is the key
to oat milk to become a hit.

Oat milk used to be a relatively niche plant milk source, through the development of the tea beverage industry in 2022, riding on the new outlet, the main concept of health and lightness, is also accepted and recognized by more and more consumers, the continuous optimization of the product itself, but also its overall compatibility with tea drinks can be improved, I believe that in the future, oat milk will achieve better sales results, let's wait and see
.