The state of national nutrition and health has improved significantly, and the nutritional product market segment has broad prospects

Our reporter Han Songyan

Recently, iResearch, a domestic research institute, released the "White Paper on New Trends in Scientific Nutrition in China in 2021" (hereinafter referred to as the "White Paper"), which comprehensively analyzed the current national nutrition and health cognition and consumption behavior

Daily diet + nutritional supplements are the main way for the public to get nutrition

In recent years, the living standards of the Chinese people have been continuously improved, the nutritional supply capacity has been significantly enhanced, and the nutritional and health status of the people has been significantly improved

The State of Food Security and Nutrition in the World 2021 released by the Food and Agriculture Organization of the United Nations shows that malnutrition in all its forms remains a challenge globally, including wasting and obesity common in children under the age of 5, and obesity in adults

The "White Paper" believes that this is due to the lack of awareness or action of Chinese consumers in all aspects of nutrition and health, and the lack of improvement in nutritional product cognition, nutritional testing tools/channels, nutritional intake and supplementation methods, and nutritional supplementation effect evaluation.

The results of iResearch's nutritional products survey show that most people believe that nutritional supplements are very important, and most people take nutritional supplements every day, but more than half of consumers have deviations in their cognition of nutritional products

From the perspective of nutritional intake, only 16.

Silver-haired people, young and middle-aged women, and Generation Z have become key groups for nutrient consumption

Through research, iResearch has anchored the key consumers of nutritional products on silver-haired people, young and middle-aged women, and Generation

The size of the elderly population in China is growing rapidly

With the accelerated pace of modern life, many women are in a sub-health state

According to the survey questionnaire of iResearch on nutritional products, among young and middle-aged people, 72.

Most of the Gen Z people are self-pleasant

　　Different groups of people have different emphasis on the functional needs of nutritional products

　　According to iResearch's nutritional product survey questionnaire, overall, the functions of nutritional products preferred by silver-haired people are regulating three highs, enhancing immunity, improving sleep, bone health, gastrointestinal maintenance, and vitamins/minerals

　　Gastrointestinal care is the most desirable function for silver-haired people.

　　In addition to the common need of enhancing immunity, the functional needs of female consumers for nutritional products vary greatly according to different objects

　　The results of the questionnaire showed that the most important functions of nutritional supplements when purchasing nutritional supplements by Generation Z were vitamins/minerals, immune enhancement, and sleep improvement

"China Food News" (February 09, 2022 03 edition)

　　(Editor-in-charge: Han Songyan)