The snacking of health products mainly targets young consumers

Our reporter Sun Qiru

"Eat the most expensive health care products and stay up late at night", this joking online catchphrase "punk health care" tells the daily life and health care of many young people

The new generation of "punk health" has become popular

26-year-old Xiao Zeng will drink a glass of peach-flavored vitamin effervescent water after breakfast every day; if she has a big meal with friends, she will sip a packet of enzyme jelly after the meal; before going to bed or staying up late at night , she will also drink a small bottle of collagen drink and a liver tablet

Red dates, wolfberries, mulberries, astragalus, lily, dried longan, roses, chrysanthemums, vitamin B, vitamin E, black sesame pills, coenzyme Q10.

According to the "Youth Health Consumption Trend Report" released by CBNData, the first financial business data center, more than half of the "post-90s" in China suffer from hair loss, hair loss, and weakened eyesight, and about 40% have obesity and decreased exercise ability.

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Hot selling of snack-based health products

"It's sweet and sour, and it's not too burdensome to eat, just eat it as a snack

At the end of 2020, Kuaishou's first anchor Simba's team sold the bird's nest-flavored drink in the live broadcast room, which attracted the attention of the whole industry

Biotin gummies that can "prevent hair loss, reduce whiteheads and protect hair", chew two pieces of fruit candy every day to "eat tender white roses", and eat one after meals to not only "detoxify and detoxify" but also help lose weight Enzyme jelly.

The consumption trend report released by Tmall recently shows that in the past year, people's awareness of self-care has been further stimulated, and emerging consumers' pursuit of "health" and "beauty" has made health preservation move towards "fast digestion"

　　In the e-commerce platform store of health product giant By-Health, DHA gummies, peach-flavored collagen drinks and other products that are more in line with the consumption habits of young people are selling well

　　Don't Think of "Fudge" as a "Pill"

　　It is worth noting that some merchants have played the edge ball, in the name of snacks, through exaggerated publicity, trying to sell health products and even medicines

　　Weight loss gummies, fat-burning milk tablets, weight loss jelly.

　　The product page of another "fat-burning milk tablet" has no explanation on what it relies on to burn fat.

　　Compared with the real snacks with the efficacy of health care products, the danger of "fake snacks" with hidden drug efficacy is worthy of vigilance

　　"Some of the so-called natural fat-burning milk tablets and diet sugars on the market, even the active ingredients are not clear, and they are sold to those who wish to take the bait