The slow-pressure sleeping market continues to grow, in addition to melatonin, what other hot spot to develop raw materials?

stress is an inevitable natural response to the tension of the human body and brain. In many cases, stress interferes with healthy sleep patterns. For example, stress can make it difficult to fall asleep, worsen sleep quality, and shorten sleep time. In addition, sleep problems are associated with anxiety, depression, and stress.data show that nearly
30% of
adults and
20%-30% of
children (
0-18
years old) worldwide are affected by sleep disorders, such as difficulty falling asleep, difficulty waking up at night, and poor sleep quality. Persistent insomnia can have a negative impact on health, leading to an increased risk of depression and high blood pressure, as well as reduced quality of life (fatigue, emotional vulnerability, lack of vitality, poor mood, etc.).01 Slow pressure sleeping products rapid growth in Ali Health United
CBNData
released the "Tmall Medicine Museum Health Trends White Paper" shows that China's nutritional health category, sports nutrition, gastrointestinal nutrition still dominates, but improving sleep products are developing rapidly.2019
Tmall Health Food
-
Improves the market size and growth rate of sleep segments Tointual:
CBNData From the chart, it can be seen that melatonin is still the dominant sleep products in China, followed by calcium magnesium, serpenity (St. John's grass extract) and serpenia (yeast flower, hops).western and Asian consumers are also looking for more and more stress products to deal with sleep and stress. According to the latest data from
SPINS
, stress management supplements, including emotional support and sleep products, have sales of nearly $
4
billion
in the mass and natural channels from

1
2020 to
July
, compared with nearly $
4
billion
the same period
2019 was only $
294
billion, equivalent to
35.7 percent
growth.according to
SPINS

, the vast majority of the growth was
in sleep products, which increased
43
% year-on-year to
$
48.6 million in January-July
, 2
020. Until now, melatonin is still the most important component of sleep function.sales of mood-improving products also
increased
9.6% year-on-year in the
7
months to 2020 .
SPINS
this product as a product for anxiety, depression, stress, and
/
or emotional or stress support products. Sales
such products





32% compared with the same period
2019, as consumers scrambled to stock up on them.SPINS
data are also validated by a wide range of manufacturers and brands.

Laudato
, chief operating officer of Vitamin Shoppe
, said sleep and stress products, like immune, basic health and sports nutrition products, have been major product growth in recent months.02Adapting to the original herbal medicine has become the innovation point of the product based on the consumer's health cognition concept and the increase of daily mental stress,
SPINS in 2018
will adapt to the original herb innovation as the top ten trends of the year, after the development of
2
years, the main "adaptation to the original" concept of plant raw materials products in the past two years began to circle powder.A variety of food and beverage, dietary supplements innovative products have emerged to adapt to the original figure, with adaptive effects of herbs and ingredients are also an important part of folk medicine, which invisibly add a health halo, attracting consumers in demand for natural health products.is expected to continue to adapt to the original innovation in the next few years, especially in the food and beverage sector, many brands have joined in adapting to the original new development strategy.


, now vice president of global sales and marketing at NOW, said consumer demand for some of the company's adaptive and emotional support products has increased. Overall, sales of adaptive originals almost doubled from last year.At present, based on the increased consumer interest in adapting to the original herbs, a large number of scientific research is focusing on the "adaptive" product category, with data evidence to promote the market growth of such raw materials and products. With the emergence of more and more research, adaptive herbs are becoming a trend of health product development with the help of traditional folk application history and modern scientific research data.03 South African drunk eggplant, adapted to the original group favorite Source:
drweil.com In terms of raw material supply, Sabines data show that the number of adaptive herbs is increasing, there is no doubt about that. Modern life is full of stress, but now it seems that everyone's pressure has reached unprecedented heights. Stress can be uncomfortable and disrupt immune function, and more and more consumers are using adaptive herbs to cope with and stay healthy. most popular in the original herbal range is
Withania somnifera
, an Ayurvedic herb that has gained popularity in the mainstream U.S. market in recent years for its wholesome range of benefits. This herb has been used since ancient times to support and treat anxiety. It has anti-anxiety activity, relieves stress and anxiety, and is an immunomodulating agent that helps relieve mood swings. sales of Ayurvedic herbs are experiencing rapid growth, and this high demand will cause some "chaos". When sales of a herbal medicine grow rapidly, adulteration is more likely. Currently, Sabines has introduced
2.5% USP
South African Drunk Root Extract to ensure compliance with the requirements of the U.S. Pharmacopeia
-
National Prescription Set
USP-NF
), and
Alkemist Labs
has tested the ingredient to confirm compliance with the U.S. Pharmacopeia's monograph. 2019
, South African drunken eggplant sales in the U.S. grew

8.7 percent
to $
13.3 million, according to
SPINS
, a
market research firm.
Innova Market Insights
data shows that
between
2013 and
2013-
, New products from
South Africa's drunken eggplant extracts grew at an annual rate of more than
18%
. 04 Red Sky, adaptation from the fighting nation Source:
Rhodiola rosea
) can be traced back to russia in the

1920s
60s
, where initial interest in supporting sentiment and sexuality only emerged in recent years as a potential adaptation. Gaia herbs
the U.
.S., has launched this red-sky-based herbal supplement, with the main health claim being stress support. a pilot study in
, 2017, an uncontrolled, open, multi-center clinical trial measured the stress effects of
,100,
long-term fatigued male and female subjects taking red-sky supplements. participants


200
mg of red sky extract
Rosarin
for 8
. After baseline and
1
,
4
,
8
weeks, the researchers performed emotional assessments on all participants, including the multidrive fatigue scale
20
, the Baker depression scale
II
, the recent perceived stress questionnaire, and other measurements.
8
weeks, participants reported an improvement in their mood and energy, and a decrease
stress
. this preliminary study lacks a control group, it opens up further avenues for future studies and confirms the safety and tolerance of red sky. This adaptation is still on the edge, but the good results it has achieved in the preliminary study have laid the foundation for its market cognition. 05 Basil, unknown adaptation original Source :
Ocimum tenuiflorum
) is a lesser-known adaptive herb, a type of mint family commonly used as a traditional herb in traditional Indian medicine systems. In Ayurvedic, Lore is classified as "Lassayana", which means to extend life. This herb is also considered a resuscitant, mood enhancement and anti-aging remedy. Multiple studies have found that Lawler helps combat anxiety, depression and stress, and effectively regulates cortisol levels A
2017 literature review looked at
24,
clinical trials
involving
10,
to
111,
participants between the ages of
and
. The duration of the trial review
2
weeks to
13
weeks, with doses from
300
mg once a day to
14
g per day. Of
24
studies,
8
used a placebo. A literature review found that in two studies, Roller significantly reduced stress symptoms. Three other studies have reported that taking high doses of roll can significantly reduce stress
anxiety
. as more consumers look for sleep-relieving supplements, sleep-assisted foods will become one of the fastest growing categories of dietary supplements in the coming years. Based on clinical trial research on adaptive raw materials, brands can promote the rapid growth of sleep-relief products by promoting adaptive products, and further lead the growth of the health products industry. Expanded Reading: -SPINS
defines mass channels as follows: Traditional multi-channel (provided by
IRI
) includes grocery direct stores (stores with an annual turnover of
more than $
2 million), drug direct stores (chains and independent stores, excluding
Rx
) and major shopping centers, including Wal-Mart,
Club
,
Dollar
and
Military
, represent more than
105,000
retail locations. SpinS
natural reinforcement channel consists of an all-industry store with annual sales of more than $
2.
million, with natural
/
organic
/
specialty products accounting for
40%
or more of
UPC
coding sales. It includes partners, associations, independents, and large regional chains (excluding Whole Foods super and
Tader Joes
). : 1
1
:
. Lekomtseva Y et al.
“
Rhodiola rosea in subjectswith prolonged or chronic fatigue