The semi-annual report of the baking industry presents a new development trend

Our reporter Bao Xiaotie

The impact of the new crown pneumonia epidemic has not completely faded away, and the first half of the results released by baking companies are mixed, showing new industry trends

The above situation is basically consistent with the market situation analyzed by Zhu Nianlin, executive director of the China Bakery and Confectionery Industry Association, at the opening ceremony of the "Moon Cake Culture Festival" held in August this year

Specifically, in the first half of 2021, the net profit of Taoli Bread, the first share of bread, was 369 million yuan, a year-on-year decrease of 11.

In the first half of this year, Maiqu’er’s bakery revenue was 134 million yuan, a year-on-year decrease of 10.

In the first half of this year, Christine's income was 162 million yuan, a year-on-year decrease of about 15.

Although some traditional baking companies are facing difficulties, online and offline efforts are being made to deploy new channels such as e-commerce, community group purchases, and live broadcast delivery, which will help some baking companies recover their performance

While new brands are developing rapidly, the bakery channel is also changing

In the first half of the year, Yuanzu's revenue was 1.

As a time-honored brand, Guangzhou Restaurant's revenue from moon cake series in the first half of this year increased by 99.

Guifaxiang, a time-honored brand that focuses on the twist brand of "Guifaxiang Eighteenth Street", had a revenue of 225 million yuan in the first half of this year, a year-on-year increase of 50.

With the development of the industry, the performance of baking ingredient companies Hairong Technology, Ligao Foods and Nanqiao Foods has also been relatively stable in recent years

In the first half of this year, the revenue of Hairong Technology, which specializes in baking ingredients such as cream and chocolate, was 350 million yuan, an increase of 53.

Compared with Hairong Technology, both Ligao Foods and Nanqiao Foods are optimistic about the development prospects of frozen noodles and baked goods

Ligao Foods said that in the past, because sales channels such as supermarkets, catering, beverage stores, and convenience stores did not have professional production sites and production capacity, freshly baked baked goods were mainly sold by baking stores

In the first half of 2021, the revenue of Nanqiao Foods, the "first share in baking oils", was 1.

"China Food News" (September 13, 2021, 05 edition)

(Editor-in-charge: Bao Xiaotie)