The road of liquorice industrialization, Yanchi, Ningxia become a new agricultural model

In recent years, with the popularity of "pure traditional Chinese medicine preparation" and "health care" concept and other products, the unknown traditional Chinese medicine "liquorice" has been the focus of media and consumers From the "anti radiation theory of licorice" in the anti radiation craze to the "insider kicking in the cold tea industry" in the plasticizer storm, even in the private beauty secret collection of the beauty barons of fashion and arts, licorice is indispensable The exposure of these phenomena also reveals that licorice extract has been widely used in beverages, cosmetics, daily chemical products, etc the growth of a large number of demand makes the supply of licorice in salt pond short of demand, and the subsequent revaluation of licorice value makes the price of licorice rise Taking Yanchi, the hometown of liquorice in China, as an example, many local farmers began to give up their main businesses, such as breeding and planting, and began to make a living by poaching and selling wild liquorice in their spare time It is understood that in the 1950s, the distribution area of licorice in Ningxia was about 3.2-3.5 million hectares, with a reserve of 45 million tons Now, the concentrated distribution area of licorice is only 1.1 million hectares, a decrease of 70%, and the total reserve is only about 1 / 5 of that in the 1950s From abundance to scarcity, the impact of excessive mining on sustainable development needs to be paid more attention by local people and government! Due to the unique geographical conditions, the salt pond has been rich in licorice since ancient times Wild licorice can be seen everywhere The licorice produced is red and thin skin, bone weight and powder, straight and straight The content of glycyrrhizic acid and licorice yellow carcass is very high In 1995, it was named "hometown of liquorice in China" From 2002, Yanchi County began to seal mountains and forbid grazing, encouraging farmers to change their development mode and change "digging" into "planting" Combining the protection of wild licorice resources with artificial planting, production and processing with commercial circulation, encouraging enterprises, large-scale households and special scientific and technological personnel to develop licorice industry with funds and technology, has experienced many years of exploration and development, and initially formed six cooperation modes, including large-scale driving mode, association cooperation mode, village enterprise co construction mode, science and technology service mode, self-cultivation and self cultivation mode By the end of 2010, the county has planted 849000 mu of artificial licorice, established 10 demonstration bases of licorice cultivation of 10000 mu, 20 demonstration areas of 1000 mu, implemented 10 demonstration villages of licorice cultivation of the whole village, improved 12 professional cooperation organizations of licorice, and built a licorice trading market in Gaoshawo There are Bauhinia Flower, Runda, new world, Baihe and other liquorice deep-processing enterprises settled in the county, with an annual processing and sales of more than 10000 tons of liquorice Liquorice deep-processing products, such as liquorice herbal tea, liquorice pieces, liquorice cream, liquorice extract and other famous markets, have achieved an output value of more than 160 million yuan, and initially formed an industrial development mode of enterprise belt base and base connecting with farmers Yanchi county government allocates nearly ten million yuan of new agricultural structural industry every year, which has achieved initial results Undoubtedly, it has made a great contribution to driving the whole Chinese agriculture to explore the route of brand industrialization Looking forward to the future, Tibet is rich in people and march into the "national brand" After the government's key support and critical market test, the gold signboard of licorice in Yanchi has been playing a leading role in the whole country and even in the world In order to better play and drive the brand effect of licorice in Yanchi and consolidate its popularity and influence in the market, the brand and scale management is the general trend Following Japan's Aomori fruit industry and Thailand's rice industry, the licorice industry in Yanchi, Ningxia, will be the focus of the local government's work in recent years Only when the key industries are developed, can the local licorice planting and processing industry practitioners get rich The rise of an industry will breed a new generation of people who dare to think, do and fight In order to achieve this, the government of Yanchi Such a lofty goal has led the application of "Yanchi licorice" as a national well-known trademark I believe that in the near future, Ningxia Yanchi will be able to develop the licorice planting industry of "people-oriented, long-term development, science and technology assistance, diversified management"!