The rise of South Korea's local generic drugs

Source: Korean daily CN May 15, 2013 Viagra has become the synonym of drugs for the treatment of male erectile dysfunction all over the world, but in the face of domestic drugs in South Korea, the sales decline is increasingly emerging In October 1999, the Viagra produced by Pfizer pharmaceutical in South Korea became a synonym for the treatment of erectile dysfunction after it was launched in South Korea, and dominated South Korea for 13 years But last year, for the first time, it ceded the top spot in sales to local Korean products According to data provided by IMS Health data, last year's top selling product was Viagra's cilis tablet (26.9 billion won) and Viagra's second largest (25.6 billion won) in South Korea Sales of Palma tablets (22.3 billion won) and zydena tablets (17 billion won) of South Korea and the United States ranked third and fourth respectively After the expiration of the patent for Viagra ingredients, since May last year, generic drugs in South Korea have been on the market in succession Currently (subject to the end of 2012) there are 37 kinds of Viagra generic drugs produced in South Korea For this reason, Pfizer is fighting to restore sales Pfizer has taken a huge preferential measure since February this year, reducing the wholesale price of 50mg (small capacity) products by 35% to about 40% from about 12000 won Also launched tablet Viagra products This month, after 8 Viagra L, 4 Viagra l products were launched As a matter of fact, Viagra is currently in a fierce global competition Viagra accounted for more than 90% of the world's market share in 2000, but fell to 47% last year, because many drugs with similar efficacy have been on the market In response, Pfizer announced the new sales method of Viagra on its official website (Viagra Com), and some states in the United States can purchase Viagra products online At present, the sale of drugs online in South Korea is prohibited.