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China Paint Network
: In this fast-growing society, innovation is always the first productive force. As far
coatings
industry, enterprises must rely on innovation if they want to gain an advantage in the market competition. Now the market has more and more paint stores,
coat enterprises
want to go further, it is necessary to follow a certain law, the trend.
under the "new normal", it is inevitable to obtain new development through innovation. In recent years, paint companies have paid more attention to innovation in their consciousness, but they have not done enough in action, especially with little systematic research and practical input, so they have not been effective. In the future, only by strengthening the systematic research on the objectives, conditions, methods and methods of innovation, and increasing the investment of human, financial and material resources, can we truly realize the innovation drive and make the development of enterprises better and more lasting.
Although innovation is not a new topic, but innovation is indeed an enterprise to show the outside world the "new" meaning of the most important way, self-styled will only inhibit their own thinking, and ultimately in the "night lang arrogance" of hubris to decline.
in the "Golden Decade", China's rapid economic development, and constantly rushed to the peak of the cycle, the average annual growth of more than 10%; In 2010, there was a turning point, and the economy began to enter a down cycle; From 2012 to 2014, it entered a high-speed development period of 7% to 8%. Economic development can not always be in a period of high-speed growth, which is determined by the laws of the economy, not to the will of the people for the transfer.
Follow the law to look at the current development of the enterprise industry, paint enterprises can be conservative ordinary heart, will not be anxious, depressed, messed up, disoriented, but will actively respond to, overcome difficulties, find the "new normal" under the development of the way. What's more, in the period of high economic growth, the paint industry has made rapid development, rich gains, has laid a solid foundation for future development.
Although in the economy, the pace of development will decline, profit margins will be compressed, competition will be more intense, business will be more challenging, but the industry not only has a long-term basis for development, but also has a strong medium-term development momentum. In the long run, China's large population, housing use is huge, and housing is a life cycle of products, housing renovation and decoration is continuous, so the demand for paint is also durable.
however, under the "new normal" of the economy, resource constraints are strengthened, competition is more intense and risks are increasing, and resulting enterprises must change their extensive working methods and focus on precision and efficiency. For example, now the proportion of existing housing redecoration is getting higher and higher, both housing redecoration uncertainty, high degree of dispersion, service content, strict management requirements, compared to new housing decoration, grasp more difficult, which requires paint enterprises to do in-depth market analysis, to take targeted marketing measures. For example, at present, more and more factors need to be considered in the new market, the city, timing and location, positioning, function, scale, construction form, marketing strategy and other key elements should be carefully studied and determined, otherwise it may cause the failure of the project.
, in dealing with the relationship between the market and merchants, making rent plans, organizing advertising and promotional activities, and carrying out innovation, we should do a good job according to precise and efficient standards.