The rapid development of lo-mei food in the direction of standardized chain

In recent years, the small lo-mei food has become a large market of 100 billion yuan

Performance Disclosure of the Big Three of Luwei

With the end of the financial report season, the annual reports of lo-mei food companies have also surfaced one after another.

According to the 2021 financial report of Juewei Foods, in 2021, Juewei Foods will achieve an operating income of 6.

Zhou Hei Ya still achieved double growth in revenue and net profit

In response to the growth in performance, Zhou Heiya said that this was mainly due to the company's deepening of its diversification strategy, the steady growth of the "direct sales + franchise" model and the Internet O&O model, initial results from community market exploration, supply chain optimization to drive gross profit, and a new generation of popular models.

Huangshanghuang also released its 2021 financial report

Industry insiders said that in recent years, the entry of new brands has accelerated, and the competition in the lo-mei food track has become more intense

The rapid rise of new lo-mei brands

Judging from the current situation, the development potential of the Luwei food track is huge

As one of the "Chinese-flavored" snacks, the pyrotechnic lo-mei food is also the fastest-growing sub-track in the snack food industry in the past few years

Since last year, well-known institutions such as Tencent, Sequoia China, Capital Today, and Challenger Capital have successively shot duck neck chicken feet.

Luwei food has a long history in China, and it is very popular because of its heavy taste and high repurchase rate

In the past two years, there has been constant news of new brand financing for the Luwei Track, and new entrepreneurs are innovating from different dimensions such as channels and craftsmanship

　　According to Zhu Danpeng, an analyst in China's food industry, the luwei market has frequently been favored by capital because its market is very broad

　　In recent years, with the changes in eating habits, the consumption scene of braised products has been continuously expanded, and braised food such as duck neck and chicken feet has also evolved from the food on the table to daily snacks and leisure foods, and young people have become the main force of braised food consumption

　　According to the "2021 China Braised Product Industry Data Analysis Report" released by iiMedia Research, 96.

　　Classified according to consumption scenarios, lo-mei is divided into two types: meal lo-mei and leisure lo-mei

　　Consumers' demand for lo-mei food is: good quality, low cost, diverse food, and high-frequency rigid needs
.
Different lo-mei can meet the needs of different consumer groups in different consumption scenarios, especially the needs of women who love casual snacks
.

　　Takeaway also provides convenience for consumers to eat lo mei anytime, anywhere
.
According to Meituan’s big data, the number of users of Luwei Snacks accounts for a 3% increase in the proportion of users in the entire catering takeaway transaction, exceeding 18%
.

　　The consumption of lo-mei food is not only high, but also the frequency of repurchase has increased significantly.
The proportion of transaction users who repurchase more than 5 times a year only on Meituan has increased to 16.
7%, a rapid growth
.
More and more young people are falling in love with lo-mei food and casual snacks, which is accelerating the rapid development of the lo-mei market
.

　　Weng Yinuo, the founding partner of Hongzhang Capital, believes that today's lo-mei food is a super track, and there are many innovations: image upgrade, increase in customer unit price, and rejuvenation are all opportunities for the brand to grow
.

　　(Comprehensive by Zhu Meiqiao)

　　"China Food News" (May 24, 2022 07 edition)

　　(Editor in charge: Zhu Meiqiao)