The Qianqiu Xianguo Family Farm in Gao County, Yibin, Sichuan produces rich fruits

News from this website Recently, relevant personnel from the Agriculture and Rural Bureau of Gao County, Yibin City, Sichuan Province visited the Qianqiu Xianguo Family Farm in Gaoxian County for investigation and interviews to learn about the exploration and practice of the farm in the development of the fruit industry

Kiwis from Qianqiu Xianguo Farm

According to Zhong Fuying, the person in charge of the farm, kiwifruit is delicious, rich in vitamin C, and rich in antioxidants.

With the care and support of the local party committee and government, relevant departments and the New Rural Committee, after several years of development, the farm has grown dragon fruit, peach, pear and other varieties one after another according to local conditions.

Cooperative pitaya base

Since the establishment of the cooperative, it has firmly established the concept that the development of agriculture must formulate and improve the construction of the mechanism system, adhere to the market-oriented, optimize varieties and quality, enhance the brand, strengthen standardized planting, carefully package to upgrade products, and constantly improve local Standardized technical production regulations for kiwifruit production and processing, and take the road of high-efficiency ecological industry

Zhong Fuying said that the cooperative has always adhered to the construction of the agricultural system

Adhere to brand cultivation and promotion and integrity system construction, and actively participate in social activities such as innovation, excellence, helping poor households and integrity building, in order to enhance the popularity and reputation of the cooperative

Adhere to the construction of the quality and safety standardization system, and organize and carry out production with the safety standard of "shredding device for straw returning to the field"

Adhering to the construction of the application and effectiveness system, the cooperative actively carried out the application and certification of three products and one standard products, and carried out production in accordance with the standards of organic agricultural products, in order to achieve the improvement of product and industry quality and efficiency

Adhere to the construction of organizational guarantee and emergency response system, and through the multi-level and all-round supervision and management of the government, society, and enterprises, the quality is guaranteed, the crisis can be controlled, and the market has confidence

Adhere to the construction of online and offline marketing system, while building traditional sales channels, expand marketing methods and marketing space through the application of Internet of Things technology, e-commerce platform, Douyin, WeChat, etc.

"Do not forget the original intention, innovate and work hard", Zhong Fuying's "small farm" shows "great energy", bringing high-quality fruit to thousands of households, and also carrying the dream of farmers to become rich

(Huang Zhao, Fu Enyan, Ningjiang, Zhang Hanyuan)

Editor in charge: Lian Fan Review: Wang Jinchen