The purification coating market starts with the hypothesis that the four major waterproofing companies have joined forces

It is understood that the specific development of this anti-counterfeiting and rights protection operation will be entrusted to Guangdong Liren Law Firm to be responsible.
The four companies' joint anti-counterfeiting efforts are mainly to maintain the value of the brand, protect the company's name, trademark, and products from fraudulent use, and promote the healthy development of the industry.
The specific targets are mainly concentrated in factories and construction sites that produce and sell counterfeit products.
In order to effectively implement the anti-counterfeiting action, the four companies will continue to hold joint anti-counterfeiting actions across the country and hold press conferences to announce the anti-counterfeiting results to all sectors of the society in a timely manner and show their confidence in the anti-counterfeiting.

Why fight against counterfeiting?

The four major companies' joint anti-counterfeiting action is not "for no reason".
Building leakage has become the second largest problem affecting the quality of buildings in addition to the building structure in my country.
One of the important reasons is the proliferation of fake and inferior waterproof materials.
According to statistics, there are currently more than 2,000 waterproof material manufacturers in my country, of which more than 500 are unlicensed production.
Such data is shocking.
Therefore, many people in the industry have high hopes for the action of the four major waterproofing companies to jointly defend their rights.
They think this is a sign.
The standardized production of waterproofing enterprises will be pushed to a new stage of development, which will effectively enhance the brand image of waterproofing enterprises, while ensuring that the rights and interests of consumers are protected, leading the healthy development of the waterproofing industry.

The counterfeiting of waterproof materials is shocking, and the counterfeit and inferior coating products are rampant in the market, so why not make people sigh? Recently, a product called "New Generation Nippon Paint" appeared in the Xian'an paint market.
The packaging was exactly the same as the genuine Nippon Paint.
On May 5, the Xian'an District Administration of Industry and Commerce Henggou Industrial and Commercial Office and Nippon Paint (China) Co.
, Ltd.
The company cleaned up and rectified Nippon Paint in the markets of Henggou and Hesheng towns, and found a paint shop selling counterfeit "new generation" Nippon Paint, and seized 15 barrels of fake Nippon Paint; April 21, 2015 On the day, the Nantian X Bay project in Wenquan Town, Henan Province used counterfeit Dewey paint.
Law enforcement officers and corporate employees found 31 barrels of counterfeit beige paint and 56 used empty paint barrels at the scene.

As we all know, my country’s economy has developed rapidly since the reform and opening up, but counterfeit and shoddy products have appeared in large numbers.
Not only paint products and waterproof materials, but other products that are easy to be imitated basically have "twin brothers.
" It can be said that fake and shoddy products have already It has become a prominent problem that hinders my country's economic and social development.
Therefore, anti-counterfeiting is not only a matter of a certain industry, but a situation that the entire Chinese market environment must strive to change.

Anti-counterfeiting is accompanied by the manufacture and sale of fakes.
There are many reasons for the manufacture and sale of fakes, but the huge profits make many criminals take risks.
my country's imperfect legal system makes many frauds slip through the net and even consume.
Consumers’ greed for cheap consumption concept also contributes to fraudulent behavior.

Anti-counterfeiting is mainly manifested in government anti-counterfeiting, consumer anti-counterfeiting, professional anti-counterfeiting and enterprise anti-counterfeiting.
Anti-counterfeiting is originally the responsibility of government functional departments.
Anti-counterfeiting is a last resort for enterprises.
In addition to dealing with counterfeiters, anti-counterfeiting requires a lot of energy and functional departments to deal with.
Sometimes the cost of anti-counterfeiting is much higher than that of counterfeiters.
The results seized have exhausted most companies.
Although the road to anti-counterfeiting is very difficult, it requires the joint advancement of everyone, because it not only harms the interests of enterprises, but also harms the personal and property safety of consumers, and in severe cases, it also affects the image of the country.
In the interviews after the four major waterproof brand rights protection action meetings, the heads of several companies also believed that anti-counterfeiting is not the ultimate goal.
The entrepreneur's idea is to produce high-quality products to serve consumers.

Joint Anti-Counterfeiting: Protecting Consumers' Rights from Infringement

In the vast anti-counterfeiting project, enterprises are undoubtedly the first to bear the brunt.
For enterprises, anti-counterfeiting is both a right and a social responsibility.
Enterprise anti-counterfeiting includes product anti-counterfeiting and special anti-counterfeiting.
Product anti-counterfeiting should focus on improving technical content and applying anti-counterfeiting measures.
The specific work of special anti-counterfeiting includes: statistics of regional sales; analysis of the reasons for fluctuations; investigation of specific sales conditions in stores; contact with intermediary agencies and the government; participation in litigation and anti-counterfeiting special activities; summary of intellectual property protection experience.

According to Zou Xianhua, Chairman of Shenzhen Zhuobao Technology Group, this joint rights protection operation entrusts a third-party agency to independently exercise anti-counterfeiting rights on behalf of four companies.
"The reason for the joint anti-counterfeiting rights protection is that we all believe that the rights of consumers should be paid more attention to.
, Is more willing to protect the rights and interests of consumers from infringement.
And this consumer must emphasize that it includes everyone here today.
The second reason reflects the old Chinese saying, "Everyone paddles away.
" The big ship, unity is strength'.
No matter how strong a company is, it is hard to beat four hands with two fists.
Therefore, we want to gather the momentum of fighting counterfeiting through the unity of everyone.
"

Fortunately, compared to the "local protectionism" and ineffective law enforcement encountered by companies in anti-counterfeiting in the past, government departments are now increasingly supporting anti-counterfeiting and rights protection actions.
The rights protection actions of the four major waterproof companies have also received the cooperation of some departments.
.
This shows that the economic order of our country is getting better and better, and the anti-counterfeiting and rights protection actions of enterprises are adapted to the general situation of the country.

It is difficult for enterprises to crack down on counterfeiting, and strengthening technology research and development is the key

It is difficult for companies to fight counterfeiting, and it is difficult to get to the sky.
This is a long-term work.
Many preparations need to be made in the early stage.
For example, the establishment of a special anti-counterfeiting team within the company; the establishment of a long-term information intelligence network and a special information database.
The market and local law enforcement agencies conduct two-way information exchange; establish infringer archives and counterfeit samples, and regularly research, sort and count the information; conduct long-term, continuous, and planned market monitoring in areas with high frequency of infringements to control the area The law of infringement of the infringement; through the joint investigation of relevant law enforcement agencies, the news media exposure and other legal special means to curb infringement; regular analysis of the market infringement situation in the service area, recommendations and reports.

Enterprise anti-counterfeiting is a "big pit", but the most important core is to retain evidence.
Without evidence, there is no legal support.
Therefore, whether it is investigating the production site, production process, sales channel and other information of the product, or collecting relevant information about the infringer At the same time, we must pay attention to retaining evidence in a legal way, so that the acts of making and selling counterfeit products will be punished by law.

After determining the infringement of the manufacture and sale of counterfeit products, the enterprise must also obtain relevant illegal evidence of the manufacture and sale of counterfeit products through investigations, submit evidence materials to the Administration for Industry and Commerce, Quality Supervision Bureau, Customs and other supervisory departments, submit investigation applications and cooperate in the investigation and punishment actions.
Administrative strikes and criminal strikes against infringers.

Some experts also analyzed that my country is in the initial stage of the market economy, various laws and regulations have not yet formed, and activities to combat counterfeit and shoddy goods will exist for a long time.
Government functional departments should give full play to their role as the main body of anti-counterfeiting, and guide, coordinate, and integrate social anti-counterfeiting activities.
Resources to form an effective cooperative anti-counterfeiting supervision mechanism in the region, industry and the whole country.

At present, quality and technical supervision departments at all levels in the country have government anti-counterfeiting offices, but anti-counterfeiting offices in most regions are just a loose combination of government functional departments.
There is a lack of organic links between functional departments, and anti-counterfeiting information resources are isolated.
, Fragmentation, and clues are not shared.
This shows that an effective anti-counterfeiting cooperation mechanism urgently needs to be established.

In addition, the government anti-counterfeiting office should establish effective contacts with "service points", consumer associations, enterprises, complaint agencies, etc.
, and set up a professional and large-capacity anti-counterfeiting information database for the government, enterprises and consumers to use and inquire.
Maximize the social value of anti-counterfeiting resources.

It is worth noting that companies should also pay attention to post-maintenance in anti-counterfeiting.
Most companies often pay attention to the intensity of key attacks at a certain point in time, but ignore the continuous maintenance work for a period of time after the key attacks, which makes many illegal counterfeiting.
The product is resurrected, and it is endlessly hit for a long time.
Therefore, in the process of anti-counterfeiting in the protection of intellectual property rights, after an effective and focused attack, it is necessary to focus on long-term market maintenance.
Only a combination of point and surface attack methods can achieve a multiplier effect and effectively protect the interests of enterprises.

Of course, the most fundamental solution for companies to combat counterfeiting is to strengthen technical research and development capabilities to improve the market competitiveness of products.
One of the reasons for the proliferation of counterfeit and shoddy products in the coatings market is that the technical threshold of the coating industry is not high, and the homogeneity of products is serious.
Let some criminals take advantage of it.
Consumers must also continuously improve their awareness of intellectual property protection and their ability to identify fake and shoddy products, avoid being harmed by fake and shoddy products, and not encourage the trend of counterfeiting and shoddy products.

All in all, on the road to combating counterfeiting and protecting rights in accordance with the law, everyone should have the obligation to refuse to use fakes.
Only by the joint law enforcement agencies of society and enterprises can they better combat counterfeit and shoddy illegal activities, purify the market operation atmosphere, and improve consumer safety.
sense.
Just as the four waterproofing companies said in the joint rights protection meeting, the phenomenon of counterfeiting and inferiority should be attacked, traced to the root cause, counterfeit manufacturers, and the market environment purified to make the development of the industry smoother.
(Source: Global Coatings Network) (For more information, please log in: Global Coatings Network http:// )