The property market is not deserted, paint enterprises "fancy"

China Paint Network
News: Qingming small long vacation has always been the property market sales "frozen period", but this year's Qingming Festival, the state introduced a limited purchase policy has been a year, Foshan property market is not deserted at all. With the rising property market,
paint
industry ushered in opportunities, imperial paint in the opportunity and challenges to grow up. According to the Imperial Chemical Industry recently learned that near the Qingming season paint market rebound, which has a great impact on the home building materials market. April came, and entered a decoration season, paint sales will also enter a high tide period.
with the arrival of spring, the temperature warmed up, ambushed a winter decoration companies and businesses are busy to live, home improvement market is about to usher in the peak season.
With the acceleration of the pace of life, the improvement of people's living standards, more and more people tend to find decoration companies to decorate, home improvement market has gradually ushered in the decoration season, many citizens choose to recently began to decorate houses, the business volume of each decoration company significantly increased. "Now the weather is warm, a lot of people began to plan to decorate the house, about qingming after the official into the renovation season, then received more work." According to the imperial paint investigators visited to learn that after the Spring Festival, the company's business volume increased significantly, is about to usher in the decoration season.
for this year's market situation, home stores are generally optimistic. Home industry is a sunrise industry, 2014 macroeconomic data show that the household industry (including decoration, materials, furniture, etc.) consumption scale reached 4 trillion yuan, accounting for 1/7 of the retail sales of consumer goods in the whole society is stronger. New homes are sure to decrease in 2015, but the proportion of secondary renovations will increase significantly, as the 8-10-year renovation cycle places 2015 at such a critical point.
with the continuous development of the market economy, the white-hot competition between
coating enterprises
is becoming more and more intense, raw material prices continue to soar, brands rely on spending cuts alone more and more difficult to support. At this stage,
coating brands
still compete fiercely under the current market saturation, and the most common approach is to compete on price.
most paint brands don't miss out on annual gold promotions, the brand's marketing focus is never here. After all, it is not feasible to occupy the market only a few times a year by price war or promotion, consumers ultimately value the quality, service, design and brand added value behind the product. Short-term "price war" promotion alone can not bring substantial benefits to the development of enterprises, this promotion will eventually be phased out of the market or will not be far away.
the imperial paint environmental protection paint as an example, for many years to achieve a steady increase in sales. In this process, the stability of product quality, product technology content, product sales services in place, have become the emperor paint in the paint market long-term sound development of important factors.
no matter when the product is the core of whether to impress consumers, in the home industry with the increasingly prominent environmental protection issues, energy-saving and environmentally friendly types of paint products are more and more trusted by consumers. In the current fierce market, brands for consumers to provide environmental protection, green products, for consumers in the process of use to bring a real beautiful experience, then its products can get a larger market.
according to the relevant survey, about 80% of paint consumers in the purchase of products, the environmental performance of the product as the primary consideration, this is due to the paint as a decoration material this essential characteristics of the decision. Consumers pay more attention to the environmental performance of decoration materials, which is in line with consumers want to build a healthy, environmentally friendly home environment. Buying a good product is not only the desire of consumers, but also a reflection of brand social responsibility. Although environmental protection is only a point, but it can be seen that the product is the consumer's final, but also the most concerned about the point.
As the only designated paint enterprises of the World Expo, Guangdong Imperial Dynasty paint environmental protection paint brand, always adhere to the "quality-oriented, technological innovation, service moved" business policy, in the selection of special environmental protection materials, to ensure the real material; The selection of independently developed coating formulations ensures the innovative position of the product in terms of technical content. Like the imperial paint in order to meet the second half of the golden nine silver ten season and grand introduction to consumer products - seaweed mud intelligent full-effect wall paint. According to reports, this is a coating product that adds seaweed mud factor, which improves environmental performance by more than 30%.
, this year's paint industry sales season, the head of the imperial paint said that the imperial paint has been taking a cost-effective route, all market activities will be "quality-based" as the premise. Price war in a short period of time effect is very good, but to ensure quality can let the market long-term development.