The property market is moving towards uncertainty wallpaper enterprises think more

China Coatings network
: 2014 has passed, regardless of whether the performance of the year is good or bad, wallpaper enterprises have to start again. However, the experience of the past year is also an important aspect of future development, especially the ups and downs of the property market for the development and positioning of wallpaper enterprises, are worth thinking about.
past year, when the housing market rebounded, led to a boom in all walks of life, the wallpaper industry also has a sales season. However, over-reliance on the property market is unwise. Nowadays, many real estate projects are carrying out hardcourt industrialization and centralized procurement, which is very good for the downstream wallpaper industry, some wallpaper enterprises and property enterprises even married to expand sales. However, in the current overall real estate market is relatively depressed situation, high-end large-family price reduction significantly increased. For the national policy - high-end housing price reduction landing, the property market wait-and-see sentiment is serious. Everyone is waiting for the low-end housing type price reduction landing. And this will be the biggest opportunity for the entire building materials industry, including the wallpaper industry. Although there has always been a "buy up, don't buy down" argument, but for now, a lot of demand is due to price.
, the largest domestic real estate market demand in the middle and low end, and this market size is not small. If the mid-range housing price reduction can be achieved, then wallpaper enterprises have been touted as the "middle and high-end" route needs to be adjusted? From this can also be seen that the wallpaper industry after the landing of housing prices need to re-examine their own direction of development, in the end-sales in the end of the continued "high" or can try to take a more people-to-people route?
Because the wallpaper industry is generally relying on or constantly expand dealers to achieve their own growth, and dealers in the local more in the form of "couple shop" to operate, so it may be many dealers in the actual operation will face the contradiction of health or not.
Generally speaking, the price will fall, at this time the profit will inevitably be affected, not down, in the face of competition from other wallpaper brands in the price lost advantage, this is the most direct impact, so the "tall" store decoration has become a propaganda tool, but relatively large upfront investment.
, wallpaper brand in the face of the impact of the housing market may wish to implement a "two-handed grasp" strategy. In the face of high-end housing price reduction, can increase investment in services, so-called custom wallpaper and the potential for development. And in the face of everyone's expectations of low- and medium-end housing-type price reduction can increase more economical, more cost-effective product types to meet the market. The development of multi-level wallpaper products is undoubtedly the right approach, not only to meet the needs of high-end people, but also to attack a solid consumer group.