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It is understood that China’s titanium dioxide industry has ushered in a “six consecutive rise” since the beginning of the 13th Five-Year Plan.
Although the market is still low, the industry has adopted a series of hard work and effective planning to maintain a rational in the market competition.
To avoid "flicking" and collectively high-profile order, the price of titanium dioxide tends to be reasonable is the inevitable rule of the market
.
Since the beginning of this year, the domestic titanium dioxide market has risen step by step from the trough of last year.
After six consecutive rises, it has not yet reached the level of the same period in the historical trough period (2015).
At present, most of the domestic mainstream quotations of sulfuric acid rutile and anatase titanium dioxide are at 10,500.
-12000 yuan/ton and 9300-9800 yuan/ton (both including tax)
.
In 2015, the market price of sulfuric acid rutile titanium dioxide in the same period was about 12,500 yuan/ton
.
Last year, after the Chinese New Year, the titanium dioxide market rose, and the market showed a downward trend in May.
Then the market competition became fiercer and fiercer.
From July to August, the market went so far as to "no one wants a price cut, the market demand is too bad, and competitors blindly The price cut has caused the demand side to be "aggressive", and downstream procurement "you have to lower the price if you have an order in hand.
" Titanium dioxide companies are struggling to support it, and later discovered that the market cannot solve the problem of demand only by cutting prices
.
Titanium dioxide companies are in a fierce market.
In the competition, we are constantly adjusting our strategy.
Reduced price sales can win a temporary share and solve the temporary urgent need, but it cannot solve the fundamental problem of enterprise development.
Long-term and healthy development must be solved.
Brand building enables enterprises to establish and rely on The advantages of its own brand and service have set a good example for small and medium-sized brands, and supplemented by some discounts on prices to enhance their competitive strength, thereby guiding the entire market to form a formal competitive environment that compares brands, technologies, and services
.
Small and medium brands should also Improve the quality of its own products, strengthen services, and strive to build its own brand to get out of the vicious competition of price wars
.
For the titanium dioxide industry, "low-key competition and high-profile maintenance" are the key to the market's trend toward a reasonable price this year
.