The popularity of "check-in" in the suburbs of Beijing continues and the "added value" of Beijing's agriculture is eye-catching

The popularity of agricultural leisure tourism in the suburbs of Beijing continues unabated
.
Data show that during the National Day period, Beijing rural tourism received a total of 3.
983 million tourists, a year-on-year increase of 4.
4%; The operating income was 604.
807 million yuan, a year-on-year increase of 12.
1%.

Relying on Beijing's characteristic agricultural resources, boutique country houses and picking leisure routes are widely popular
.

The strong attraction of leisure agricultural tourism in Beijing comes from the release
of its agricultural value.
Data show that in Beijing, a "big city and small agriculture", the added value of the primary industry accounts for only 0.
3%
of the regional GDP.
But in this 0.
3%, indirect value becomes the "added value"
with a very high gold content.
In 2021, the value composition of Beijing's urban modern agricultural ecological services of nearly 400 billion yuan, in addition to the value of agricultural products, indirect value accounted for almost 90%
of the total value.
Experts said that although Beijing's agriculture accounts for a small proportion of GDP, its release effect is considerable and its development potential is huge
.

■Rural cultural tourism adds color to urban life

Driven by the implementation of Beijing's leisure agriculture "100 million" free travel campaign, the Beijing suburban city recreation belt has gradually been completed, becoming a "net celebrity" check-in place
for urban tourists.
The ecological functions and cultural values of the rural areas on the outskirts of Beijing have gradually emerged
.

According to the Beijing Municipal Bureau of Statistics, in 2021, the city's leisure agriculture and rural tourism received 25.
202 million
people.
In 2021, the revenue of leisure agriculture and rural tourism increased by 30.
4%
year-on-year.
"The characteristics of leisure agriculture and popular science agriculture in the suburbs of Beijing are prominent, and under the influence of the epidemic, short-distance travel is more favored, and the willingness of citizens to travel to the suburbs is stronger, sending a steady stream
of passengers to the suburbs of Beijing.
" Sun Wenhua, a regional economic expert and head of the Science and Technology Innovation China Gaocheng Township Innovation Service Group, said
.

Focusing on various districts in the suburbs of Beijing, the tourism industry combined with "agricultural cultural tourism" has its own characteristics, which has opened the business card of cultural tourism and promoted the transformation
of value.

The Beijing Golden Millet Planting Professional Cooperative, located in Tangjiabao Village, Yanqing Town, is a good example
.
After more than ten years of development, this place has become a modern agricultural tourism demonstration area
integrating sightseeing, picking, leisure and entertainment with the characteristics of boutique grape picking.
It has been rated as "Beijing Leisure Agriculture Three-star Park" and has become a good place
for citizens to check in.

At the same time, leisure agriculture in Huairou District is developing vigorously
.
The relevant person in charge of the Huairou District Agriculture and Rural Affairs Bureau said that Huairou District will also promote the "100 million" leisure agriculture free travel action, continue to build the Jiudu River section of the Great Wall style boutique route, build beautiful leisure villages such as Huaibei River Fangkou Village and Dazhougezhuang Village in Beifang Town, and seek development
in "ecology + agriculture + homestay".

A few days ago, Zhu Li, deputy director of the Beijing Agricultural Technology Extension Station, said that Beijing has developed landscape agriculture for 15 consecutive years, and more than 1,000 varieties of landscape crops are all over the suburbs of Beijing, achieving three seasons of scenery and four seasons of coverage
.
Landscape agriculture has gradually developed from simple landscape construction in the past to an all-round integration
of production, life and ecology.
Citizens come to the suburbs of Beijing no longer just for sightseeing, but to integrate farming experience, popular science learning, farming culture and other aspects into it, looking for strong nostalgia
in the countryside.

■ Specialty agricultural products add flavor to the city

The suburbs of Beijing have not only become a good choice for urban leisure tourism, but also gradually developed their brands and become "top goods"
on the tables of citizens.
Sun Wenhua told the Beijing Business Daily reporter: "Beijing urban agriculture relies on Beijing's population size, potential consumption power and consumer market, and its business format is more flexible and its economic characteristics are obvious
.
Many brands have become featured, stimulating the city's consumption potential
.
”

The relevant person in charge of the Huairou District Agriculture and Rural Affairs Bureau told the Beijing Business Daily reporter: "Huairou District has created 4 family farm demonstration townships and 30 model family farms, and while consolidating the brand of characteristic agricultural products such as 'Huairou chestnut', more than 20 characteristic agricultural products such as white pears, pearl peaches, and Yin Yu dates have been cultivated, with a planting area of 10,897 mu
.
" Specialty agricultural products bring "road to prosperity"
to the countryside.

Recently, Beijing Yanhuai River Valley grapes, Pinggu Buddha Jianxi pears, Daxing Jinjiao yellow duck pears, Yanqing Guoguang apples and other geographical indication agricultural products have been ripe and marketed, and fresh vegetables such as cabbage and tomatoes are about to come to the tables
of Beijing citizens in the vegetable planting greenhouse.

"During the National Day, I bought a lot of Huairou chestnuts and Pinggu peach gift boxes for my family
.
" Ms.
Fan, a Beijing citizen, said
.
Now there are many high-quality vegetable and fruit direct supply bases in the suburbs of Beijing, and the vegetable gardens and orchards in the suburbs of Beijing are close, and the vegetables and fruits are very fresh, good in taste and very distinctive, which are favored
by many citizens.

In addition, the Yanqing District Sihai Planting Professional Cooperative features the cultivation of chrysanthemums and Chinese herbal medicines, and creates its own brand of "Four Seasons Flowers and Sea Flower Language" and the registered trademark of "Jingshuiyuan", which has not only become a high-quality agricultural product in Beijing and Zhang, but also sold to all parts of the country
through its self-built mall.
"Beijing's suburban agricultural products not only meet Beijing's needs, but also use its resource advantages to go out of Beijing and 'blossom and bear fruit'
throughout the country.
" Truly realize 'big cities drive the suburbs of Beijing, and the suburbs of Beijing serve big cities'
.
Professor Hong Tao, director of the Institute of Business Economics at Beijing Technology and Business University, said
.

"In addition to the coveted bright agricultural products, Beijing's suburban agriculture also has the nature of picking up the missing pieces for Beijing, and in the critical period, it is manifested in the epidemic period and also in the period of price fluctuations, and the suburban agriculture in Beijing still has a huge high-gloss influence
.
" Hong Tao said that many agricultural enterprises have become the emergency reserve
of vegetables of the Beijing municipal government.

■ Integrate new agricultural formats into cities

With the advancement of urbanization and the leap of urban functions, it is a trend
for agriculture to gradually shift to the emergency support function, ecological function and leisure function of agricultural products.

At present, Singapore
is doing better in urban agriculture.
Singapore's "Urban Farm" has 6 agricultural science and technology parks, and a large number of science and technology professionals are involved in their formation and management
.
"Beijing can also play the scientific and technological functions, social education and popular science functions
of Beijing suburban agriculture.
" While providing citizens with more leisure experiences, let the energy of big cities drive the innovation
of seeds, industries and formats in the suburbs of Beijing.
Zhang Dexin, editor-in-chief of the China Cultural Tourism Innovation and Entrepreneurship Think Tank Series, said
.

Zhang Dexin said: "Urban modern agriculture has added a new flavor to the 'vegetable basket' of Beijing citizens, and also served the transformation of agricultural scientific research, and at the same time, new agricultural technologies and agricultural additional brands will also be publicized and promoted through Beijing's resources and technological advantages, so that the business card of agricultural products in the suburbs of Beijing will reach a larger platform
.
" ”

"The development of modern agriculture in the suburbs of Beijing is limited by geography and greatly
affected by Beijing's urban positioning.
" Hong Tao bluntly said that in the development of Beijing's modern agriculture, it is necessary to base itself on Beijing's development plan and explore the advantages and characteristics of Beijing's characteristics
and the integrated and coordinated development of Beijing-Tianjin-Hebei.

Under the deep integration of urban and rural areas, it is necessary to amplify the market advantages of "big cities" and the spatial advantages of "big Beijing suburbs", coordinate urban and rural industries, technology, capital, information and other resources, and promote the deep integration and high-quality development of
primary, secondary, and tertiary industries.
"Urban agriculture in Beijing is not only rural agriculture, but also new forms of integration into urban life, such as low-carbon aspects of urban buildings, which can have 'green plant walls' and vegetable gardens
with roofs.
" Sun Wenhua thinks
.

"In development, we should also pay equal attention to
protection and development.
Strengthen the transformation and promotion of scientific research achievements, set up special ecological funds to support them, and promote the development of
local cultural and creative industries.
Zhang Dexin said
.
In the future, smart agriculture creative parks will also be a trend
.

Under the pattern of "small urban areas on the outskirts of Beijing", "big cities drive the suburbs of Beijing, and suburbs serve big cities" has become the mainstream
.
Beijing's road to urban-rural integration is gaining momentum
.
(Editor Li Chuang)