The pickled vegetable industry wins the future with innovation

In recent years, with the deepening of the dining scene, delicious pickles have become more and more popular among consumers

Variety

Incarnate as a great meal

Haitian Flavor's newly launched pickled vegetables products cover two series of Guangzhonghuang and radish@ME.

Pickled vegetables are made with vegetables as the main raw material and are made by different pickling processes

After the reform and opening up, new technologies, new processes, and new equipment in the pickled vegetable industry have been widely used, basically realizing mechanized or semi-mechanized production, and enriching the variety of pickled vegetables.

However, many consumers have a "misunderstanding" of pickled vegetables, believing that there must be bacterial contamination or nitrite in pickled vegetables, which is harmful to health

Strong gold absorption

Leading companies rush to market

The data shows that China's pickled vegetable industry has maintained a growth trend of both volume and price in recent years.

Zhu Danpeng, an analyst in China's food industry, believes that at present, table food is still a small category, and each market has its own development, and there is not much competition

On November 23, 2020, Zhongjing Foods landed on the Growth Enterprise Market and publicly issued 25 million shares at an issue price of 39.

Zhongjing Foods is mainly engaged in the research and development, production and sales of seasoning ingredients and seasoning food.

Zhu Danpeng believes that the entire FMCG industry has been listed on the market in the past two years, because the market competition is becoming more and more fierce

It is worth noting that China's pickled vegetable market is extremely fragmented, the number of companies of the same type is large and complex, and the products are similar and slightly different, and the homogeneity is serious

Direction of development

Meet more consumer needs

From the perspective of the whole pickled vegetable market, the prospects are broad, the product diversification is remarkable, and the sales channels show the characteristics of "prominent supermarkets, the rise of e-commerce, and the promotion of catering"

Healthy low-salt With the gradual implementation of the national "salt reduction" policy, consumers' health awareness has been further awakened, and the demand for condiments is developing in the direction of "safe", "healthy" and "low-salt", and pickles are no exception

Product segmentation is the main innovation path for pickled vegetables enterprises to seize the blank market by segmenting consumer groups or setting consumption scenarios

The scene broadens the salt-reduced pickles, and the attributes of casual snacks are becoming more prominent.

Expansion of raw materials In addition to the head of green mustard, papaya, pepper, garlic, cabbage, etc.

In addition, industry insiders said that creating a rich product portfolio, enhancing emotional connections with customers, and exploring multiple channels to meet consumers' needs for more delicious, richer and healthier food may become the main goal of the pickled vegetable industry.
and breakthrough
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(Comprehensive arrangement by Gao Jiaodi)

"China Food News" (February 17, 2022 04 edition)

(Editor-in-charge: Gao Jiaodi)