The penetration rate of health care products will continue to rise, or there will be more than twice the expansion space

[pharmaceutical Station industry trends] in the 21st century, the major health industry has become a global hot spot, which includes medical services, medical health products, nutritional health products, medical health equipment, leisure health services, health consulting management and other production and service fields The data shows that the penetration rate of health care products in China is about 20% With the upgrading of people's health concept and the trend of aging population, and the promotion of "healthy China" strategy, it is expected that the penetration rate of health care products will continue to rise in the future, or there will be 2-2.5 times of expansion space With regard to the current situation of the health care product market, on the one hand, the market is huge and has unlimited prospects Not only the middle-aged and elderly, but also the younger generation of consumers have different degrees of acceptance of health care products, and the future market is considerable; on the other hand, the good and the bad are mixed, and the standardized health care product enterprises are difficult to survive, and consumers have different attitudes towards this industry In recent years, the development trend of health care products market in China is obvious According to the data, the total output value of China's health product industry in 2017 was about 400 billion yuan, and the growth rate was about 15% every year However, there are still false propaganda and fraud in the industry, which seriously disrupts the development of the industry As the country strengthens the supervision of health care products industry, the entry threshold and barriers of health care products industry continue to increase, the industry concentration is further improved, and the competition pressure between enterprises is increasing For health products enterprises, honest management is the fundamental principle Health food is not a drug, nor a product for the purpose of treating diseases It is only a product for preventing diseases from the root and improving sub-health Enterprises should strengthen self-discipline, regulate their own behavior, strictly control the label and logo of products, and do not exaggerate propaganda, cheat or mislead consumers With the rapid development of the Internet, the transformation of health products industry to the Internet has become a major trend "Internet plus health care products" has also become the focus of competition among pharmaceutical companies At the same time, health products enterprises seize the opportunity of the Internet, but also need to strategically layout the digital management upgrade to match the development of the future trend In addition, the categories of health care products are constantly rich, which is worth exploring and seizing the new blue ocean of the market Some health care products enterprises say that with the increasing number of health care products, the company will help the enterprise grow stronger by interrupting the existing development mode and introducing foreign things "In the future, the company will make use of the updated technology, model and concept to create a more perfect and better health care product for everyone." There are also health food enterprises that say that the health food industry with Chinese herbal ingredients is different from other industries and has higher value In this regard, the enterprise actively transformed from a pure pharmaceutical enterprise that originally produced traditional Chinese medicine for disease treatment to a new model integrating prevention, health care, treatment and rehabilitation, upgrading to a comprehensive health program provider In general, combined with the overall awareness of consumers at present, the health care industry will surely develop in a healthy direction in the future In this context, only by seizing the opportunity of industry reform with their own strength can the enterprises in this field gain more market share in the future However, it is not enough to promote the development of health products industry only by the strength of enterprises themselves According to the industry, the overall development of the industry also needs the cooperation of relevant departments and universities, so that China's health care industry can move towards a healthy, orderly and sustainable development path.