The paint market is down?

In recent years, with the general downturn and rising operating costs, many coating companies have felt unprecedented pressure.
Faced with such an embarrassing situation, the Carpoli Group is actively looking for new development outlets and decisively choosing decoration companies that are closely related to the coatings industry for strategic cooperation.
In August of this year, Jiabaoli signed contracts with Fuzhou Zhaiju Zhaixiu Decoration Engineering Co.
, Ltd.
and Hangzhou Goujia Network Technology Co.
, Ltd.
to reach a cooperative relationship.

It is reported that after the two companies have formed a cooperative relationship with Carbo-Li, they will preferentially use Carbo-Li paint in the field of home decoration, and Jia Bao-li will also provide them with the best price, direct delivery and 12-hour response system.
Our customers provide the most comprehensive and high-quality after-sales service.
It can be seen that the cross-border cooperation between the two industries can be described as complementary advantages and joint efforts for a win-win situation.
Jiabaoli can use the strong influence of Fuzhou Zhaiju Zhaixiu Decoration Engineering Co.
, Ltd.
and Hangzhou Goujia Network Technology Co.
, Ltd.
to promote its products to a wider range of fields.

As we know, terminal retail and engineering cooperation are the main sales channels for paint products.
Among them, the cooperation between paint companies and decoration companies has become a trend, and it has also opened a new round of centralized procurement mode for direct manufacturers.
This kind of cooperation can not only save consumers money, but also contribute more high-quality works to the society.

A variety of marketing methods are simultaneously working to expand the brand influence of Carboline

This year, Carpoli’s brand marketing has launched a variety of ways at the same time, involving TV naming, charity assistance, terminal experience, WeChat marketing and exhibition marketing, etc.
, with various forms and significant effects.
In fact, since 2014, Carpoli’s brand marketing has undergone significant changes.
In this year, the Carboline brand was repositioned and the corporate image was reshaped.

Due to the sluggish environment in the paint market this year, most paint distributors changed their previous methods and chose to operate conservatively, cutting expenses in many ways, in order to tide over the market difficulties.
However, the Carberry Group has gone the other way.
It has invested in naming TV shows, established a furniture paint painting experience hall, and continued to appear at the exhibition.
.
.
Behind this seemingly "big deal", the Carberry Group said that it is important for the brand.
The establishment of this has extraordinary significance.

1.
Entertainment marketing: titled variety show "Wonderful Life"

In 2014, Jiabaoli launched a vigorous brand promotion campaign by exclusively naming Jiangsu Satellite TV "Open Sesame" and "Colorful Family Season".
It was highly praised by consumers wherever it went and became a pioneer in entertainment marketing in the domestic coating industry.
This year, the company has once again made efforts to promote a healthy life with the help of the most popular star reality show by sponsoring Zhejiang Satellite TV's trump card entertainment column "Wonderful Life".

Anyone who has watched the entertainment show "A Wonderful Life" will know that there are not many obvious implants of the Carpoli brand in the program.
It is reported that this is because Carpoli recommends that the program team does not affect the audience's viewing experience.
, Reasonable placement will be implanted to achieve the perfect integration of the brand and the program.

In addition, every issue of "A Wonderful Life" has tips on life with Garboly paint, reminding the audience to pay attention to issues such as health and wellness.
This simple idea not only guarantees the exposure of the Carbo-Li paint brand, but also expresses the concept of the Carbo-Li brand from different aspects.
It allows the audience to gain something in the process of watching the show.
It is highly praised and improves the Jia Baoli invisibly.
Polly's popularity.

At the same time, in order to cooperate with the offline promotion of the "Wonderful Life" column, Jiabaoli joined hands with Zhejiang Satellite TV to create a series of brand landing activities of "Wonderful Life, Let Love Be More Reassured", successively in 12 cities including Changzhi, Lanzhou, and Harbin.
Organizing activities such as color running, cycling, and fashion making friends, let the whole people feel the comfort of "wonderful life, green life", but also spread the influence of the brand Carpoli to all parts of the country.

2.
Exhibition marketing: continue to make efforts to appear at the exhibition

Since its appearance at the Dongguan Famous Furniture Fair in March this year, the Carbo-Li Group has successively shined at the Beijing International Wooden Door Fair, Shanghai International Coatings Exhibition, Guangzhou International Construction Expo, and Shanghai International Furniture Fair.

It is understood that Carpoli regards 2015 as the first year of exhibition marketing attempts.
At the exhibition, it will bring customers a comprehensive and environmentally friendly coating solution.
At the same time, it will set up an on-site experience area to make customers more intimate about the performance of Carpoli’s products.
The experience attracted many domestic and foreign merchants for on-site consultation and negotiation.

"The industry is sluggish, and squeezing out more funds for exhibitions is of great significance to enhancing the brand influence of companies inside and outside the industry, and it has a very high cost performance.
" said Zhou Changhuai, general manager of Carbo-li's marketing department.

According to Mr.
Zhou, the series of exhibitions held by Carpoly in 2015 has made a qualitative leap in the breadth, depth and spread of the promotion.
Carbo-li's participation in this year's exhibition started from the Dongguan Famous Furniture Fair in March, and has continued to appear in coatings, building materials, home furnishings and other exhibitions since then.
Now that half a year has passed, the cities where Carpoli has set foot in the exhibition are all over the country.
The products involved include water-based paint, UV paint, pure oil paint, water-bead waterproof paint, exterior wall art paint, industrial anti-corrosion paint, Three-dimensional color paint, accessories, etc.

In terms of publicity and promotion, the stunning appearances of the exhibitions attracted the attention of well-known mass media including Sina, Tencent, Sohu, Netease, SouFun, etc.
, as well as the attention of media in the coating industry, which greatly increased the popularity of the Carpoli brand.
.

3.
WeChat marketing: Furniture paint micro-pat competition is popular in the home furnishing industry

On May 30, 2015, the launching ceremony of "2015 Jiabaoli Mobile Micro-Photography Competition" was held in China's furniture capital-Jiangxi Nankang International Hotel.
It is reported that this is the second time that Carbo-li has held a furniture lacquer micro-pat competition.
The purpose is to promote the breadth and depth of furniture culture, and to spread and inherit the wonderful craftsmanship and humanistic stories of furniture people.

During the event, furniture companies or individuals can submit their works to the official WeChat account of the competition to participate in the competition for the grand prize.
The author believes that by setting up an award, Carpoli let participants submit their works to the official WeChat account of Carpoli Furniture Paint, which can arouse the attention of furniture companies and furniture people and play a very good WeChat marketing effect.

Facts have proved that during the more than two-month solicitation stage, the Carpoli furniture lacquer micro-pattern contest was held in more than 30 cities including Foshan, Guangzhou, Chaozhou, Changsha, Zhengzhou, Guilin, Xiamen, Fuzhou, Quanzhou, and Wenzhou.
Hundreds of national or regional well-known furniture companies participated in the event in different ways.
More than 5,000 works have been received in the event, which are widely praised by the furniture industry.

However, the end of the collection of works does not mean the end of the micro-photo contest, but also the final voting session.
In my opinion, this link is the most important part of WeChat marketing.
In order to win the grand prize, the shortlisted contestants will mobilize their friends and relatives to help vote, and the hidden power behind this "one pass to ten, ten pass to one hundred" relay activity should not be underestimated.
Because this will surely attract more people's attention to Jiabaoli furniture lacquer, thereby enhancing the overall image and influence of Jiabaoli furniture lacquer in the entire industry.

Now that three-quarters of 2015 have passed, no one can give an exact answer as to what Carboline will achieve this year in a sluggish market environment.
However, the author believes that through the various “rescue measures” implemented by Carbo-li in the first half of the year, its brand image has been deeply rooted in the hearts of the people, laying a deeper foundation for Carbo-li’s subsequent marketing.
(Source: Global Coatings Network) (For more information, please log in: Global Coatings Network http:// )