The paint industry has changed dramaticly, "single product hit the world" unable to sustain.

China Coatings Network
News: As we all know, a good brand is easier to take root in the market, in the homogenization of the increasingly serious
coatings
market, enterprises have carried out one brand battle after another. In this war, enterprises are fighting nothing but brand image, therefore, obvious endorsement and social media marketing and other means of flooding the paint industry. In fact,
coating enterprises
image, seize the market the most critical or have to pay attention to speed!
market economy is highly developed today, the phenomenon of homogenization of paint products is becoming more and more serious, brand competition is almost white heat, paint enterprises are looking for ways to improve brand awareness and reputation. And in this era of entertainment supremacy, the choice of star endorsement is undoubtedly a fast and effective marketing means. To this end, many brands do not hesitate to spend a lot of money to hire celebrities on the "fire fight." But to be able to choose with the brand concept, positioning, image of a comprehensive and consistent star spokesman's brand, is really rare.
is only a means, communication is the end. Paint enterprises all do not "spread" for the purpose of marketing promotion are hooligans. In this regard, in recent years, with the rise of internet plus, micro-blogging WeChat and other social media platforms have become a new brand marketing value highland.
coating market is not a piece of iron plate, it seems to gradually mature the market, there must be a chance, paint enterprises can become a dark horse, the key is whether the enterprise has a pair of eyes to see the opportunity to seize the opportunity to become a dark horse! In this era of frequent opportunities, how can paint companies become dark horses? In particular, small and medium-sized enterprises still exist in the lack of capital, manpower, material resources. Advertising will not immediately achieve brand, advertising and branding can not sometimes be equivalent, but advertising will stimulate channels, stimulate consumption.
speed, can make up for the lack of coating enterprises in this regard, if must wait for all aspects of the enterprise ability is very strong, then do this brand marketing, estimated that everything is late! Branding is a battle to grab the minds of consumers. If you're a step late and half a beat slower, even if you pay more, you won't necessarily be able to get the consumer's mind back! Just as KFC late McDonald's entered the Chinese market three years later, as a result KFC chased McDonald's for 20 years, has not caught up, knew that, presumably KFC will enter the Chinese market earlier than McDonald's.
conclusion: If the paint enterprises in the strength than others, can win in speed! In fact, many industry business opportunities are fleeting, only in the speed to beat other enterprises, in order to better grasp the hard-won business opportunities.