The paint industry focuses on the news through the week

China Paint Network
News: Hello small editor here for you to send a week of news hot spots, hoping to bring help to everyone, the recent Chai Jing haze survey - "under the dome" hot broadcast, but also awakened the people for a long time "sleeping" environmental awareness, to our
cool
industry has any impact?
as the industry continues to advance, the price of coating products continues to fall, close to the sweet spot of the market, the 2014 paint industry is known as the "channel war" of the most intense year. "Channels get the world", in order to compete for channel resources, enterprises can be described as "eight cents across the sea to show the gods", especially in the competition for control of the end-market dealer resources, but also at the expense of the use of brand, capital, contacts, preferential policies, publicity and promotion and other aspects of the advantages, launched a dealer battle, dealers have thus become the paint industry's sought-after "scent."
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concept of environmental protection in China for many years, has already achieved results. Nowadays, the concept of environmental protection is deeply rooted in people's hearts, more and more aspects should be carried out in accordance with environmental standards. Consumers' pursuit of environmentally friendly wallpapers has also prompted enterprises to change their philosophy and produce them in strict accordance with environmental standards. Environmental protection wallpaper has become the mainstream products purchased by consumers, enterprise production and future positioning direction can not be biased.
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Now, as environmental problems worsen, consumer environmental awareness "rises", coupled with the recent Chai Jing haze survey - "under the dome" hot, but also awakened the people's long-standing "sleeping" environmental awareness. At this moment,
coatings enterprises
need to clearly realize that environmental protection has been urgent.
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This is the PM2.5 curve in Beijing in January 2013, the first 25 days of the month haze, I was in Beijing, when I looked at this curve over and over again through the year, I want to recall what I was like, what I felt, but I can't remember when everyone said it was as if the haze was accidental," said Chai Jing, a former CCTV host who appeared in the public eye with a film "Under the Dome" on February 28, 2015, after a year of silence.
: The target
group survey
the Building Coatings Website includes areas such as architectural coatings and the decoration and protection of buildings. In each of these industries, 200 sample sizes are taken to conduct a survey of the consumption of the architectural coatings industry.The global economic situation in 2015 is significantly different from that of the years after the crisis, with changes in growth patterns, policy patterns, capital flows and exchange rate movements having a significant impact on global financial risk asset prices. 2015 is the year of change, the year of change.
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Today, in the coatings industry, small and medium-sized coatings enterprises are faced with four major puzzles: homogenization competition, incomplete global planning, space challenges for survival and development, and changes in end-customer consumption habits. So, for such a situation, the new media era, small and medium-sized paint enterprises network marketing how to do?
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e-commerce as a product of the Internet era, especially in recent years, the rapid pace of development is particularly eye-catching. But breaking the traditional new rules may not be suitable for each industry, the paint industry has its particularity, for the operation of e-commerce has not succeeded in the previous example can be used for reference, so its development ideas may need to make great efforts to explore. But the traditional model can not be abandoned, so the 2015 paint industry development model to make up for each other, so that the two are not wrong.
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In recent years, alliance cooperation has become an important means for many enterprises to cope with the difficulties of market operation, indeed, the unity of power, alliance cooperation can achieve resource sharing, advantages and disadvantages complement each other, in adverse economic environment, cooperation can maximize profit value-added. Obviously, a chopstick is easy to break, ten chopsticks are not easy to bend, holding the group cooperation is a wise move.China's paint consumption market reached 13.1 million tons in 2013 and is expected to grow to 17.9 million tons in 2018, with a compound annual growth rate of about 6.5%. Although growth has slowed, the Japanese market remains quite attractive compared to the US and Europe. This forecast combines China's GDP growth forecast, steel and related industry development, downstream industry growth (e.g. construction, automotive, machinery, etc.) and the current Chinese all paint consumption remains low.
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