The online and offline reshuffle is almost over, and it's time for the physical store to fight back!

Therefore, the author believes that the prices of online and offline products should be comparable to those abroad.
And if it is really cheap, it must be because: 1.
Offline business problems; 2.
Online manufacturers and e-commerce companies are making money at a loss.
3.
Manufacturers, e-commerce companies and Jack Ma are relatives.
4.
Fake goods.

Product shopping environment and atmosphere

1.
Fully provide an experience of emotional communication offline

After reasonable pricing, the next step is the shopping environment and atmosphere referred to offline, which is the product experience referred to by the Internet.
At present, the consensus that can be achieved online and offline is just this: the online product experience is poor or no experience.
Indeed, when people discuss or shop online, they often overlook a very important basic factor, which is the individual person.
After all, people are emotional animals.
In real life, all behaviors are inseparable from emotions.
communicate with.

In the past two years, vocabulary such as "houseman, housegirl" flooded the Internet and the media, but in recent years it is difficult to see such words again, because even "houseman, housegirl" himself would not think it is normal.
Living condition.
Especially shopping and eating, this is the bond of emotional communication between people.
In many cases, people do not go to the mall to buy something.
It is likely that friends or girlfriends have not seen each other for a long time.
Bought some things back.
In the process of shopping and eating, I experienced the product itself, the shopping environment, and the most important thing was to satisfy people's emotional exchanges.
An afternoon or a day passed so happily.

There are too many women shopping online, and they are easily affected by the environment.
This is destined to swarm online shopping, and at the same time, after this gust of wind, they will re-enter shopping malls and supermarkets.
After all, women’s shopping nature is in harmony.
Emotional communication is equally important.
When buying clothes, I like to have a girlfriend for advice; when buyers call, I like husbands or family members to give advice; when buying food, I hope my children will tell her what she wants to eat; and when buying fruits and some necessities around my own community , Can chat with familiar grandfathers and aunts about homework.
These are effects that cannot be achieved with a computer.

2.
Online and offline have reached the intersection, the coexistence of the two is the trend

From the above two points, the online and offline shuffling is at this intersection.
Manufacturers, distributors, stores, and consumers have all come to this point.
Many manufacturers, distributors, and stores have been doing it for a period of time.
In retrospect, adjustments have been made in product pricing and operations, and offline consumption has also begun to rebound.
The author recently went to shopping malls such as Wanda Plaza, department stores, Century Lianhua Supermarket, Wal-Mart, China Resources, etc.
, and found that the flow of people increased significantly from Friday to Sunday.
At the same time, I also consulted some better e-commerce companies.
From Monday to Thursday, the business of e-commerce is very hot.
From Friday to Sunday, the business of e-commerce can be described as bleak.
The data they gave to the author just confirmed the author's judgment: from Monday to Thursday, people like to shop online, and from Friday to Sunday, people prefer to shop offline to exchange emotions.

Online sales are just a channel of multiple marketing channels.
It is not a marketing model that Internet people claimed to completely subvert offline marketing.
Since it is a channel, online sales still follow the 4P marketing theory.
Someone said 4P before.
If it has been subverted, it can be thrown away, and then summed up what 4 this 5 that, even if it makes sense, but still inseparable from the most fundamental 4P, namely: products, prices, channels and promotions.

Therefore, don’t think about subverting the offline online, and don’t be intimidated by the online.
Since the Internet cannot subvert the entity, the Internet is only a tool, and the online is just a channel.
Then reshuffle, integrate, and focus more online.
Operations from Monday to Thursday, offline focus more on operations from Friday to Sunday, physical + Internet, as long as the pricing is reasonable, the channels are distinguished, the operation method is independent, and the business is full on the 7th, manufacturers, distributors, stores and Consumers, who is not satisfied? This is still in line with economic laws.
(Source: Global Coatings Network) (For more information, please log in: Global Coatings Network http:// )