The number of medical representative posts will decrease rapidly

It's gone forever that this kind of industry opportunity can earn hundreds of thousands of dollars a year by eating rice and drinking tea every day Yesterday (December 14), Guangxi Medical Insurance Bureau released information to carry out centralized drug volume procurement In addition to the 25 varieties of 4 + 7, another 23 were selected to be included in the volume procurement, and the implementation began a week later (see the end of the article for the catalog) With the expansion of volume purchase mode, it is being implemented step by step Now, the expansion of provinces is based on the local version of national version with volume procurement More provinces will also further increase the volume procurement of local product catalog, which will be a common phenomenon in 2020 Huang Yong, marketing director of Yongjiang pharmaceutical industry, told cypress blue that this would dramatically change the access rules of drugs in the provinces To decide whether a drug can enter the hospital, the clinical use value and cost performance are important weights, the marketing driving role is limited, and some products with very high clinical recognition may face the situation of withdrawal from promotion At the same time, a large number of drug prices decline and the sales of selected varieties increase are also predictable phenomena This change from purchasing will affect every link of the industry As the price of drugs drops, the cost of intermediate links is cut down and compressed The medical practitioners, especially the medical representatives and promoters at the grass-roots level, will face the disbandment of the team and need to find new positions Guo Xinfeng, a partner of Nanjing Leyao Venture Capital Management Co., Ltd., told cypress blue that the signal of the reduction of pharmaceutical representative posts is obvious, because the 4 + 7 reduction is the middle link Some medical people told saberland that everyone in the previous industry was used to going along with the wind and the water The medical representatives of some enterprises can get 200, 300 thousand or more annual income by applying academic promotion and kickback marketing, ensuring a relatively high quality of life But now there are a group of such medical representatives facing very awkward problems Yesterday's work has a year's income of 300000 yuan Invite experts to have dinner and travel as guest relationship Today, I suddenly found out that the state does not need or allow this, and the price space has come down, and the enterprise does not need this position One province, one or two business managers are enough to ensure the smooth channel Now these people are looking for new jobs If they stay in the pharmaceutical industry, they will not be able to do academic promotion If they change careers, how many jobs have an annual income of 300000 in other industries? The pharmaceutical man said that the industry opportunity of making hundreds of thousands of dollars a year by eating rice and drinking tea every day is gone forever There are more and more varieties involved in volume procurement, including those through consistency evaluation and those without evaluation, which will have the opportunity to be included Drug price reduction is also the industry consensus At the same time, the price linkage and the drugs with large operation space are less and less Recently, the national health insurance negotiation experts revealed in the CCTV column that the negotiation base price was determined by the pharmacoeconomics group and the health insurance calculation group, which should consider not only the expectations of the masses and the fund bearing capacity, but also the survival interests and research and development costs of drug enterprises, so as to find the balance point Whether it's healthcare negotiations or the two vote system that has been implemented, it is to find a breakthrough in the middle link The promotion of policies still leaves profits for channels, but it is much less than before After the drug price drops and the national linkage, according to cypress blue, many agents currently have a very important job of changing varieties, and many teams with a large number of purchasing drugs that fall behind the standard are facing great adjustment In the future, Guo Xinfeng judges that the number of medical representatives will decrease rapidly In 2006, there were 100000 medical representatives in the United States, and by 2013, it was less than 70000 In 2016, there were 3 million medical representatives in China (generally accepted in the industry, without Statistics) Since 2018, especially after 4 + 7, the number of medical representatives will decrease rapidly On the one hand, this trend is due to the weakening of the clinical role of medical representatives due to volume procurement At the same time, with the application of Internet technology and other applications, the communication efficiency of doctors is improved, and the time allocated by doctors to medical representatives is less Internet plus medical, smart medical, AI medical, online conferencing, remote video and other popular, new empowering mode, industry needs for medical representatives, or traditional medicine representatives will be reduced a lot The industry is changing, and the traditional methods have been difficult to adapt to the new situation At present, the reduction of the number of medical representatives discussed is not because the industry no longer needs it, but with the promotion of reform, the traditional means of bringing money and customer information are to be eliminated, and at the same time, new opportunities are also emerging In terms of the current trend of medical reform, higher standards have been put forward for medical representatives in the future On the one hand, financial standardization and academic promotion require higher education and comprehensive quality of medical representatives, and at the same time, they must have stable customer relationship and strong business management ability The future medical representative may be a career with high threshold and difficult to work in In fact, this is the career trend many medical representatives are looking forward to Attachment: