The next social tool may be born in the wearable industry

What we talk about most about wearable products at present is that they are not fashionable enough, battery endurance is poor, user experience is not good, which leads to user viscosity is not enough In a society advocating positive energy, wearable products seem to be full of "negative" energy Perhaps this is the deep love and responsibility of mobile Internet Despite the constant criticism and questioning, the enthusiasm of the wearable industry cannot be stopped In fact, the emergence of this situation, in my opinion, is a very normal situation, because the development of an industry needs to be corrected in constant discussion and questioning At present, most people focus on the wearable product hardware itself, and we also ignore the other aspect, that is, the social ecosystem based on wearable devices, which is also a new opportunity for the end-user mobile portal in the era of mobile Internet In this era of focusing on social interaction, where everyone is self media and eager for 24-hour collective revelry and mutual attention and sharing, if the wearable device ecosystem can be built based on social interaction, it may be an opportunity for Chinese enterprises and international giants to differentiate their advantages On July 1, four wearable devices were unveiled in Jingdong Mall, which are smart bracelets made by ihealth, Huawei glory, Lexin and Gudong In the field of wearable devices, where creative new products emerge in endlessly every day, the product form of smart Bracelet should be regarded as "antique", but no special product in design has been found at present If it's just a smart bracelet that doesn't establish or integrate into social mechanisms, don't look at it Of course, it will be difficult to directly build a wearable social ecosystem compared with hardware, but it is an opportunity I have a thought that I can make an exploration and try with the help of the current instant messaging tools, such as the smart bracelet of Momo version, wechat version, Weibo version and contact version Take wechat as an example, such as "wechat version of smart Bracelet" This is not Tencent's smart bracelet Simply speaking, it is a secondary development through wechat port, with the help of wechat to manage the bracelet data, instantly share and view wechat friends' Sports rankings, interact, challenge and compete with friends In my opinion, this is the most effective way to save Alibaba's contacts at present, at least better than the current way to attract users' attention by drying people's flesh     The bracelets launched by ihealth, Huawei glory, Lexin and Gudong all have this function They can use wechat to synchronize and manage the data of different brand bracelets in the form of public service number, and connect these data with wechat's social relationship, providing users with functions like friend circle sharing and "sports leaderboard" I'm positive about this attempt Mobile intelligent bracelet is the most common product form in the field of wearable devices However, these bracelets from different manufacturers do not have a unified system platform, which leads to the fragmentation of the entire user ecosystem Different brands of bracelets often need to install their own apps, and the data between them cannot be connected In addition, the industry standard is still in the exploration stage, and each brand has its own defined parameter mode And the user base of each product is the same, no one is particularly outstanding, so users can make a choice without hesitation with its unique advantages From the psychological point of view, the most intimate social circle to share their achievements, satisfaction is the strongest Obviously, to meet the user's sharing fun is also a way to enhance the user's stickiness, so as to make up for some shortcomings in the development of hardware technology According to the current situation of wearable industry in China, especially the hardware enterprises, it may be because of the so-called stereotype that the app platform explored based on their own hardware is difficult to become a climate, which has become the chicken ribs of users I have been observing a phenomenon that many users will share the results of their own wearable products not on their own app platforms, but on wechat friends circle or microblog Perhaps, from the perspective of this phenomenon, traditional hardware enterprises still need to learn from wechat in terms of building a social ecosystem We can also start from this way at this stage, that is, with the help of mature social platforms, such as microblog, wechat, etc As far as I know, wearable products based on wechat platform generally face two mandatory requirements of wechat: first, get through the ranking data of various brands of bracelets, because the number of users of a single brand is too small, only get through the movement data between different bracelets, can more users participate in the interaction Second, add the center for safeguarding rights No matter which product the user uses, if there is any dissatisfaction in the use process, he can complain at any time The reason given by wechat is that we don't want these new functions to force or disturb users in any way These two mandatory requirements reflect wechat's desire to become the platform dominating intelligent hardware, like apple and Google Of course, if Tencent gets involved in the development of system platform and integrates wechat to establish system platform ecosystem, the story will be more colorful Similarly, I think microblog should be developed and tried in this area, so as to maintain its entrance advantage in the era of mobile Internet I think it's more necessary to try this aspect for the magic artifact "Yue Pao", which has been trying to wash white Maybe the system platform based on wearable product social circle will be a new opportunity for Mo mo At present, it is a natural thing for manufacturers to connect their products to wechat at this stage Because, in this way, not only does it not need to spend money and effort to develop the corresponding app, at the same time, after the product is integrated into the social attribute, the boring health data can cover a wider range of people, but also stimulate the user's activity through the way similar to the game leaderboard, so as to ultimately improve the user's viscosity In the future, it will be a new opportunity for Chinese enterprises to build a social ecological platform on the new mobile terminal entrance of wearable The new social tools after wechat, Weibo, Momo and contacts may be in the wearable industry (about the author: Chen gen, expert in smart wear industry, expert in smart home industry, and expert in industrial transformation Science and technology, financial commentators Sina Technology, Netease technology columnist For more discussion on apple, smart hardware and wearable devices, please pay attention to Lei Feng The author's wechat public account: Chen Gen talks about smart wear)