The new trend of healthy snack industry development

With the improvement of residents' consumption level, China's leisure food market has gradually upgraded
to a younger, high-end and healthy direction.

Snack demand does not fall but rises

Most of the snack food refers to snacks other than the main meal, also known as the third meal, mainly to eat and interesting, supplemented by fullness, with chewy, resistant to food and other characteristics
.

Under the background of the epidemic, people's demand for snacks has not dropped but has risen
.

From the 1990s to the present, the snack industry has undergone three rounds of model innovation
.

Product diversification is gradually becoming the trend

At Wumart Supermarket on Yuetan South Street in Beijing's Xicheng District, shelves are filled with snack foods
such as potato chips, shrimp sticks, snow cakes, preserved fruits, plums, pine nuts, almonds, pistachios, fish fillets, and dried meat.

According to Wang Haining, executive chairman of the Leisure Food Professional Committee of the China Non-staple Food Circulation Association, in recent years, the leisure food market has gradually developed towards high-end, innovative and branded, eating safely, healthily and nutritionally has increasingly become the consensus of consumers, and functional and creative leisure food has become an important consumer demand
。 In the future, on the supply side of the leisure market, there will be more and more leisure foods developed for children, the elderly, pregnant women and other groups, and on the demand side, more and more consumers will pursue personalized and diversified subdivision needs, fitness, vegetarian food, slimming, beauty and other different consumer groups have different consumer needs, and consumer groups are more subdivided
.

Taking the elderly population as an example, by 2021, China's population aged 60 and over will reach 267 million, and the leisure food market potential for this huge segment of the population is huge
.

"Leisure food enterprises should deeply study consumers' dietary patterns and eating habits, and grasp the trend
of upgrading the consumption structure of residents' daily diet consumption from eating enough and eating well to eating healthy.

The consumption of healthy snacks has grown rapidly

According to the sales data of e-commerce platforms such as Tmall, JD.

Healthy snacks are based on following the rules of ingredient addition and subtraction, further focusing on raw materials, process technology and functional segmentation
.

The consumption scene of healthy snacks is also more abundant
.

People already have higher requirements for healthy diets, and snack foods are also among
the higher requirements.

Zhu Danpeng, an analyst in the Chinese food industry, said that the epidemic will have a greater impact on the consumption thinking and consumption behavior of Chinese consumers, and some industries related to great health will have new development opportunities
.

Zhang Xuewu, chairman of Yanjin Shop, said that in recent years, the domestic leisure snack industry has accelerated its development in the direction of health, segmentation and high-end, and the product strategy has shown a focused, subdivided and diversified trend, the sales channels have been continuously upgraded and innovated, breaking the online and offline shackles, the boundaries are becoming more and more blurred, the consumption channels of snacks will become more diversified and fragmented, and enterprises will seek the development of
omni-channel layout.

(Zhu Meiqiao, comprehensive finishing)

China Food News (2022-09-27 07 edition)

(Editor-in-charge: Zhu Meiqiao)