The new tea drink looks forward to becoming "long red"

In recent years, the new tea drink market has developed rapidly, but it has also exposed food safety problems in some stores.

"I used to like drinking milk tea, but now I don't drink it for free.

"Fruits are easy to spoil.

The relevant state departments are also increasing the supervision of the new tea industry such as milk tea and juice

"The regulation is getting stricter and the industry is getting more standardized

Promising future development prospects

According to the data, the new tea beverages are made from various types of tea leaves, supplemented by concentrates extracted by different extraction methods, and added with fresh milk, natural animal cream or various fresh fruits

Searching for "milk tea insider" entries on the Internet is almost all about the exposure, analysis and interpretation of various food safety issues such as unsanitary kitchen, stale ingredients, and unhealthy ingredients

"Post-90s" A Wei opened her first self-owned brand "tea stall" in Guangzhou in the second half of 2019.

"Our store has a large consumer group.

The data also confirms the promising future prospects of the industry

The survey report shows that in recent years, the new tea market has developed rapidly

　　A report on "Analysis of User Portraits and Consumption Preference in the New-Style Tea Industry" shows that the consumers of new-style tea are mainly young and middle-aged, and women account for more than 60%

Comprehensively enhance supervision

　　The growing size of the new tea beverage market has aroused the attention and analysis of the industry from various industry and economic research institutions and the media, and its existing food safety issues have also attracted the attention of relevant regulatory authorities

　　In June 2018, the State Administration for Market Regulation issued the "Notice on Strengthening the Supervision and Management of Freshly Made Milk Tea Fruit and Vegetable Juices", which proposed specific management and supervision requirements for Internet celebrity drinks

　　But since then, the new type of tea still has problems

　　In August 2021, the Chengdu Municipal Market Supervision Bureau of Sichuan Province entered 9 districts (cities) in the city to carry out supervision, inspection and industry regulations on nearly 300 milk tea drink shops.

　　The inspection found that some businesses still have problems such as employees not wearing masks and accessories during operation, irregular storage of ingredients, not timely covering of trash cans, and failure to establish cleaning and disinfection records
.
In response to the problems found in the inspection, the law enforcement officers ordered rectification on the spot or within a time limit, and investigated and dealt with a milk tea shop suspected of illegally storing food raw materials and a milk tea shop that did not apply for a "Food Business License" or "Recording Certificate"
.

　　"We conduct supervision every year, especially when tea consumption increases in summer
.
" The relevant staff of Chengdu Market Supervision Bureau introduced
.

　　In March this year, the Henan Provincial Market Supervision Bureau issued the "Notice on Further Strengthening the Food Safety Supervision and Administration of Freshly Made Beverages", requiring local market supervision departments to urge beverage stores, especially chain brand headquarters, to strictly implement the main responsibility for food safety , in accordance with the requirements of relevant laws and regulations, strengthen the food safety management of stores, standardize the behavior of beverage production and sales, and propose to regularly organize relevant study and examinations for all employees of beverage stores in the jurisdiction to comprehensively improve the food safety awareness and quality of employees
.

Policies guide the healthy development of the industry

　　As a practitioner, A Wei also feels that the frequency and requirements of relevant departments to supervise tea shops are increasing year by year
.
She expects that regulation can make the industry more and more standardized.
"The more standardized the industry, the more stable it will be.
For our practitioners, this is actually good
.
"

　　"We can find a way to solve the problem that fruits are easily spoiled
.
" Awei also shared his relevant experience
.
In order to ensure the quality of the food is controllable, she not only directly connected to the orchard, but also sent the fruit to the cooperative processing factory to process it into jam for storage
.
For the tea bottom part of the drink, it is strictly required that "it must be replaced within 4 hours", and the fresh fruit that is not used up on the day must be discarded.
.
.

　　"The fragrance of wine is not afraid of deep alleys
.
" A Wei said that before opening a tea shop, she had been engaged in food-related industries, and her parents were also practitioners in related industries
.
Her first tea shop was opened in a small alley.
Because of its adherence to hygiene, freshness and focus on research and development, even in the face of the epidemic, her tea shop is still operating well
.

The development of the industry is tending to be standardized

　　In March 2021, "Drinker" was added to the 18 new occupations released by the Ministry of Human Resources and Social Security, the State Administration for Market Regulation, and the National Bureau of Statistics
.
It is defined as a person who completes the diversified taste of beverages through color matching, shape and nutritional composition ratio of raw and auxiliary materials such as tea, fruit, milk and its products
.

　　In May, the first specific product standard for the new tea beverage industry - "Tea Beverage Series Group Standard" was officially released
.
The first batch of new tea product standards formulated include five categories: freshly made milk tea, freshly made milk tea, freshly made fruit tea, freshly made bubble tea and freshly refrigerated tea
.

　　"The formulation of this standard marks that new tea drinks bid farewell to 'non-standard' and enter a new stage that is more standardized and healthier
.
" According to the relevant investigation report, "In the process of new business development, the brand is rapidly upgraded, the market survives the fittest, and labor pains are always lost.
It is unavoidable, and the refined and standardized management of new tea drinks is imperative
.
This also puts forward higher requirements for enterprises.
Whether it is a leading enterprise or a new force, they should cherish the brand reputation and start from the most basic food.
In terms of safety, employee training, quality control, etc.
, check the customs and pave the way
.
"

　　"Of course, industrial development is inseparable from policy guidance
.
" An industry insider said that in recent years, relevant regulatory authorities have continued to pay attention to emerging business formats, continue to take action, increase supervision and inspection, and strengthen industry standard development
.
"In the future, under the two-way promotion of the brand's own optimization and the policy development environment, the new tea industry may usher in a second upgrade
.
"

(anyone)

　　"China Food News" (May 30, 2022 Edition 07)

　　(Editor in charge: Wang Jiayi)