The new policy of health care products will be more strict in the management of the industry or usher in a change

Chinese health food has been developing for more than 30 years since 1980s With the aging problem highlighted, people pay more and more attention to health care China's health care industry can be divided into dietary supplements, weight-loss food, traditional tonic health care products and other categories, in which 62.2% of the total retail sales of dietary supplements account for 62.5 billion 2013 has come to an end With the new policy on health care products introduced in the near future, which will carry out more strict management on the OEM market and non approved products on January 1, 2014, the health care product industry may face a change Before the new situation, the health care industry seems to be undergoing a phased adjustment The food industry "12th Five-Year" development plan issued in January 2012 also listed "nutrition and health food manufacturing" as the key development industry for the first time According to the plan, by 2015, the output value of nutrition and health food in China will reach 1 trillion yuan, with an average annual growth of 20%, and more than 10 enterprises with sales revenue of more than 10 billion yuan will be formed Now nearly half of the original planning period has passed According to the forecast and analysis report on consumption demand and brand competition investment in China's nutrition and health care products industry in 2013-2017, by the end of 2012, there were 2006 health food production enterprises in China, with an output value of only 280 billion yuan, which is still far behind the trillion target In addition, although the sales scale of health food industry in 2012 exceeded 100 billion yuan (110 billion yuan), the year-on-year growth rate was only 4.8%.