The new normal challenges the coexistence of opportunities, domestic coatings rise in time

At present, many enterprises have carried out capital integration through the combination of capital and industry and asset reorganization, and all walks of life have also resorted to all kinds of tricks to "wash new faces" for system problems.

In industrial transformation and upgrading, technological innovation is the key.
To carry out technological innovation, there are two prerequisites for technological development: ① Factory leaders must be determined to eliminate some old products that have no future and too fierce competition; ② Focus on the direction and find new development paths-specifically, to develop new types , Products that are still in the bud, to a greater extent, meet the increasingly diversified market needs.

In the new century, China’s demographic dividend has reversed.
Enterprise production has shifted from labor-intensive to technology-intensive.
Product development has shifted from relying mainly on introduction, imitation, and talent introduction, to a combination of self-development and "production, learning and research", with the help of technology.
Innovation to achieve product structure upgrades and large-scale adjustments within the industry; in addition, the development of enterprises has shifted from focusing solely on output to focusing on both output and quality, and the vision of entrepreneurs has also changed from focusing only on economic benefits to both economic and social benefits.
Global Coatings Network learned that a number of scientific research centers have been established one after another, and batches of healthy and environmentally friendly new products have emerged.
my country's coating products are gradually developing in the direction of multi-functional, environmentally friendly, water-based, and high-solid.

At the same time, the coating production equipment, coating equipment, and construction machinery must be classified, set price, and quality specifications immediately.
The steel used in the production equipment must be clearly stipulated.
Those that do not meet the requirements should be eliminated.
Cooperation should recognize the gap (service life, mechanical stability, grinding fineness, steel rust prevention, motor performance, etc.
).
In addition, attention should be paid to the training and improvement of technical strength.

Companies with certain strength and brand advantages in the coatings industry in my country are quietly carrying out a marketing model change.
And set off a "marketing revolution" that shocked the entire paint industry.

In 2014, Carberry exclusively titled the variety show "Open Sesame", creating a precedent for entertainment marketing in the coatings industry.
With "Open Sesame Seeds", Jiabaoli won the championship and traveled to more than 20 cities with the program team, organized a series of roadshows with bright spots, and formed a new idea of ​​entertainment marketing with its own characteristics.

In addition, Zhejiang Satellite TV's first domestic youth sports idol drama "The Sun Like Me", which was invested and filmed by Sankeshu Paint, also met with the audience.
This TV series incorporates the "Three Trees" corporate image, corporate park, sales outlets and flagship products.
And many other storylines can be said to be "tailor-made" drama for Sankeshu Paint.

Summarizing the development and experience of our country over the past ten years, the most important thing is to build the reputation of your own brand.
Only when the brand is well-known can it have the prerequisites for marketing.
The overwhelming majority of merchants are here.
For this reason, we must start to give full play to the role of industry associations.
The associations and foreign distributors will pierce through needles, gather the advantages of domestic enterprises, and contend with them, and win the battle undefeated in the brand war.
.

Strengthen the management of internal policies, standardize, scientific, and rationalize coating standards, product inspection, environmental protection indicators, production permits, and various demonstrations through legislative means; require relevant national departments to be consistent with international standards when formulating environmental limit standards.
It is necessary to take into account the actual status quo in China; it is necessary to formulate mandatory indicators and provide governance plans.
Small factories should not be bankrupted or closed without treatment as the goal, so as to increase social unemployment and social instability factors, and also affect the development of the industry.
Produce negative effects; carry out price balance and quality random checks on imported raw materials in accordance with WTO rules and other international trade laws; overcome local protectionism.

Experts call for: domestic paints must pursue brand reputation, brand extension development, brand alliance development, brand scale, brand efficiency, brand series, brand quality innovation, and brand tangible products.
It is necessary to pursue the unification of products, enterprises, and trademarks.

All in all, domestic paint companies should establish a sense of crisis, find gaps and positioning, learn from the advanced marketing methods and successful experience of foreign companies, give play to their own advantages, innovate boldly in technology, and vigorously develop high-quality new products and varieties, and strive to be here.
The battle for the coatings market has started to win.

Ending-wait and see

With the standardization of market competition and the benign changes in the system, the Chinese coatings industry will enter a period of stable development centered on improving economic efficiency.
The coatings industry will be built into a comprehensive product dominated by high-performance products in the fierce market competition.
In a competitive industry, coating companies will also become more rational and mature.

We are convinced that domestic coatings will definitely attack in breadth, depth and precision on the basis of product, channel and other resource advantages, and develop in the direction of specialization, grouping, and scale.
(Source: Global Coatings Network) (For more information, please log in: Global Coatings Network http:// )