The New IFF Appears: Unlocking the Unlimited Innovation Potential of Food and Beverage with Science and Creativity

Recently, IFF, which has completed the merger with DuPont's nutrition and biotechnology business, appeared at the 24th China International Food Additives and Ingredients Exhibition (FIC 2021) with a new brand image, fully demonstrating its nutrition, function, texture, flavor, etc.

The new IFF focuses on the mission of "using science and creativity to create a better world", integrates the technical strength and talent advantages of both parties, is determined to innovate and break through the traditional industry boundaries, and provides partners with products that can be applied to dairy, beverages, baking, catering, meals Key solutions in various fields such as supplements lay the foundation for iterative innovation in the food and beverage and big health industries, and lead the development of the industry

Liu Weibin, General Manager of Greater China of IFF Nourish Division, said: "The appearance of the new IFF image fully reflects our comprehensive product portfolio, leading R&D capabilities and expertise, and providing customers with customized, differentiated, integrated and innovative solutions.

Qiao Quansheng, business development director of IFF Nourish Asia Pacific, said that the new IFF has many advantages.

It is reported that the new IFF has four major business departments, provides a rich product portfolio, and establishes a competitive advantage across multiple market categories

Taking the hottest plant-based market as an example, as a multinational company with an international reputation in many fields including plant protein products, IFF provides customers with solutions with excellent performance, quality and consistency, and has developed more than 1,000 products.

In the post-epidemic period, consumers' attention and demand for health and nutrition have been further enhanced, bringing new development opportunities to the field of health and functional food and beverages.

Jin Su, director of the Asia Pacific Health Division of IFF Health, said that when the epidemic came last year, immune health was a special focus, and this year, emotional health management has become a very important topic

It is reported that in the future, IFF will continue to deepen the fields of health, bioscience and sensory experience, innovate with consumer needs and consumer insights as the core, and continue to make efforts in the fields of health and functional food and beverages

(Han Songyan)

　Responsible editor: Zhao Yangyi Review: Zheng Ying