The new hope six and the management mode are in vain

Introduction: following the news of "fast growing chicken" released by CCTV on December 18 last year, Shandong Liuhe group put forward the rectification measures of "investing 100 million yuan in special funds to encourage farmers to comprehensively improve their breeding level and guarantee the quality of products from the source" Is such a measure effective? According to a recent survey in Shandong Province, under the "company + farmer" breeding mode, represented by Shandong Liuhe group, a subsidiary of new hope, which provides farmers with land and income guaranteed by the company, the source product quality is difficult to eliminate For the new hope VI and the flagship of agriculture and animal husbandry, the "company + farmer" model ensures the balance of its industrial chain When this balance is broken, where will the giant ship go? Vh7 optional contract? In our country, there are two production modes of the chicken industry, one is the whole industry integration mode, the other is the production mode of "company + farmer" Vh7 has reported that 90% of China's model is "base + farmer", which is undoubtedly more suitable for the current situation, with less investment costs and the characteristics of greatly absorbing rural labor force, making the model popular with broiler suppliers all over the country According to the 2011 Annual Report of vh7 new hope Liuhe Co., Ltd., in 2011, through the overall listing of the agriculture and animal husbandry industry, the company injected high-quality agriculture and animal husbandry industry, and realized all-round large-scale breeding of chickens, ducks and pigs In addition, in the risk part of raw material supply, the annual report also mentioned that "pigs, chickens and ducks account for more than 90% of the company's livestock and poultry production costs" Vh7 "Liuhe also has a self-supporting factory." A few days ago, the reporter was talking with Xu Jianwei, the head of Pingyi Liuhe and Sishui chicken farm, on the basis of consulting with chickens, as he said To this end, in the interview email sent by the reporter to new hope Liuhe, it also involves the scale of the self-supporting factory, but as of the press release, no response has been received from new hope Liuhe Chen, who has been tracking new hope Liuhe for a long time, told reporters: "before I asked new hope, they said that the vast majority of them are raised on behalf of others, which is a high proportion, probably in 80% and 90% of the way." At present, the breeding density of broilers is about 8-9 / m2, and the breeding frequency of chicken houses is mostly 4 batches / year, Lao Huang, a vh7 farmer, told reporters According to the public data of vh7 new hope Liuhe, in 2011, Liuhe group sold 4.78 million tons of chicken stock, 130 million chickens and 300 million chickens It is assumed that 300 million chickens slaughtered by Liuhe group are self-supporting According to the above data, 12500-14062 mu of land is needed for the chicken house alone Vh7 "it's good for farmers to raise on behalf of others The group doesn't need a lot of investment, especially land, and will soon increase the amount." According to the above-mentioned securities firm Chen, "a large part of the expenditure can be saved in terms of human and land resources, which is quite large." Vh7 "according to the regulations of the village, build a big shed for breeding, and the annual rent is more than 400 yuan The most important thing is to build a house for the aged." Once for Pingyi six and the generation of ducks in Sishui county farmer Lao Wang said In the view of the above-mentioned brokers, the root cause of the popularity of the mode of surrogate farming lies in the difficulty of land acquisition by enterprises, and the farmers have the land in urgent need Vh7 reporter in the old Wang breeding site in the north of the 327 National Road area saw, dozens of farmers will chicken house, duck shed moved to the area was once farmland, next to their usual residence According to old Wang of vh7, before 2003, there was still a large area of farmland, because it was a basic farmland, villagers could not build houses on it But later, after asking the village committee, they learned that farming in the farmland did not change the land use, which directly increased the enthusiasm of villagers for farming According to a researcher who didn't want to be named, in the "company + farmer" model, enterprises use land indirectly to develop and breed, while farmers get the minimum purchase price guaranteed by the contract, and both sides also get what they need Vh7 "one to ten, ten to hundred." Farmer Laohuang describes the expansion speed of Liuhe contracted farmers "The common people don't go out any more and start to raise chickens It was 10 years ago Since then, they have started to raise contracted chickens." In fact, in the mode of "company + farmer", although there are contract constraints, many farmers think that the contract is just a piece of paper In the view of farmers, the bottom price in the contract is the key point to attract farmers, and the others are not so important "If the market price of the contract signed by Liuhe is one yuan and one jin, they will also pay the minimum price." In Lao Huang's opinion, this is the main reason why most of the farmers in Pingyi County choose Liuhe as their substitute Vh7 for the model, Lao Huang thought: "under the extensive breeding model, the farmers don't know the law very well, so they just know to look at the price In fact, that contract (also optional) If he (Liuhe) really doesn't want your (chicken), how can you treat him?" It's a common practice for vh7 reporters to feed "medicine" for breeding According to the investigation and interview for many days, under the development mode of "company + farmer", there is a lot of free space for farmers to play in many links Just after vh7 entered the old yellow chicken house, a strong smell of ammonia came from the fermented chicken excrement, which was so exciting that people couldn't open their eyes Last December 28, nearly 6000 white feather chickens were sold to Pingyi Liuhe Apart from two small white feather chickens, the chicken shed is empty Vh7 old Huang told reporters that because it was too light, two chickens that didn't have much meat were put in the shed and didn't feed again According to the old Huang, two surviving white feathered chickens, who had not been fed for more than half a month from December 28 to January 14, are still alive The old Huang, who has kept chickens for 15 years, is also surprised On December 21 last year, the Shanghai food safety office issued the investigation report on the self inspection of Yum! Group, confirming that KFC concealed the fact that eight batches of chicken products had exceeded the standard of antibiotics in two years Vh7 in the media exposure lens, a white feather chicken 40 days to eat 18 kinds of antibiotics, and then went to our table The focus of attention is not the short feeding cycle, but the abuse of hormones and antibiotics In 1984, it took broilers 49 days to grow to 2.0 kg body weight, compared with 34 days in 2010, according to vh7 Vh7 to this, Lao Huang firmly believes that "(chicken) grow fast, fat, according to me, is not the added hormone, has a direct relationship with the variety, even if take a jin of medicine also can not grow meat." Vh7 "is like a good person, who is willing to take medicine, this is not a good phenomenon." Old Huang said, take medicine much, can have opposite effect instead, take medicine can damage the kidney function of chicken only, damage airframe, won't grow fat At the same time, Mr Huang also said, "compared with the chicken at the beginning, each chicken has 30 cents of medicine, and now each chicken gets 70 or 80 cents." Vh7 "a duck must take the medicine of 30 cents This medicine must be sold to you compulsively The ducks who feed them (Liuhe) must take the medicine provided by them." Wang, a former Pingyi Liuhe contracted farmer, said the prices of the drugs were also slightly higher than those on the market In view of reducing the cost of breeding, the farmers will also buy Veterinary drugs from the market, "we will take one minute and one inch into account." Huang, who signed a contract with a domestic breeding base in Changshou District, Chongqing, revealed that the amount of veterinary drugs purchased by the market and the time of drug feeding were mostly determined by the farmers themselves Vh7 say your point: whose fault is the "medicine chicken gate" incident? VH7