The new consumption trend of "eat healthy and beautiful" provides new market opportunities for California almonds

News from this website (Reporter Li Jieming) Recently, the market research agency Innova Market Insight released the latest China report

Innova Market Insight, a market research agency, released the latest China report targeting California almonds

Almonds can meet the healthy living needs of more consumers

Innova survey data shows that in order to relieve the pressure and tension during the epidemic, 32% of Chinese consumers choose to maintain a lifestyle of "eating healthy and balanced nutrition", which is much higher than the global average

The report also pointed out that Chinese consumers believe that healthy eating habits are mainly manifested in "choosing natural foods for nutrition" and "choosing products that can promote nutrient absorption and facilitate bodily functions"

According to the 2021 Global Market Perception Report of the Almond Association of the United States, almond is a nut favored by Chinese consumers, and almond, as an important plant-based alternative raw material, is closely related to snacks, chocolate and The most relevant nut for biscuit bakery products

As "beauty from the inside out" has been given a new meaning in the food and beverage market, more and more new products have crossed the field of cosmeceuticals, and the trend of "eat healthy and beautiful" has begun to spread among consumers

In addition, the report mentioned that when shopping for food, consumers are beginning to choose natural foods to promote skin health

The evolution of consumption trends, the innovation trends and opportunities of almonds in the Chinese market

At present, consumers' diversified demand for food has increased, and the market has also changed and upgraded.

Proportion of Snacks and Bakery New Products with Almonds (China) Source: Innova Database

In addition, from 2015 to 2021, the proportion of new mixed nut products in snack foods will increase year by year, and 90% of mixed nut products contain almonds

At the same time, Innova data research shows that 64% of Chinese consumers said they would accept almond-based dairy substitutes, and 42% of consumers believed that almond-based dairy substitutes were healthier than ordinary dairy products.

Almonds have a wide variety of applications and flavors

In recent years, the market scale of the above-mentioned food and beverage categories in China has also been on the rise.

Connie, Consultant of the Almonds Association in China, said: "The Almonds Association will continue to work with Chinese industry partners to promote almonds through market cultivation, technical support and innovation sharing, and continue to explore the possibility of innovation.

　　Responsible editor: Zhao Yu Review: Peng Zonglu