The National Food Safety Publicity Week to Create a Special Food Science Popularization "Good Voice" Symposium was held in Beijing

On September 5th, with the theme of "Co-governance, Sharing and Healthy Development", the symposium on building a "good voice" for the popularization of special food science was held

Social co-governance is widely publicized

Chen Jian, a second-level inspector of the Special Food Department of the State Administration of Market Regulation, said that China's regulatory system covering the whole process of special food registration, filing, production, operation and all aspects has been continuously improved, and the special food safety situation is generally stable and improving

Chen Jian, second-level inspector of the Special Food Department of the State Administration of Market Regulation, made a speech

Chen Jian further pointed out that the symposium is based on the difficulties and key points of the current special food science popularization work, and organizes representatives of all parties to discuss from the aspects of what is the "good voice" of special food science popularization and how to make a "good voice", which is of very positive significance

Wang Qiuping, deputy director of the Department of Press and Publicity of the State Administration of Market Regulation, delivered a speech

Wang Qiuping, deputy director of the Department of News and Publicity of the State Administration of Market Regulation, said that food safety is related to people's livelihood and well-being, industrial development, public safety and social stability

Zhang Xia, president of China Market Supervision Newspaper, delivered a speech

Zhang Xia, president of China Market Supervision Newspaper, said that improving the scientific literacy of special foods for the masses is inseparable from the concerted efforts

Cohesion for development

Cohesively promoting the popularization of special food safety science has become the consensus and "just need" of the industry

Zou Fangqin, director of the Special Food Department of the Shandong Provincial Market Supervision Bureau, believes that the colorful special food science popularization activities such as offline lectures and online video publicity carried out in various places have greatly improved the level

In the view of Lei Guangyue, director of the Special Food Department of the Sichuan Provincial Market Supervision Bureau, science popularization is the root cause of the policy, which plays a vital role

Zhang Weihong, deputy director of the Special Food Department of the Guangdong Provincial Market Supervision Bureau, put forward three suggestions

Xiao Gang, deputy director of the Special Food Department of the Anhui Provincial Market Supervision Bureau, introduced the special food publicity work of the bureau in the

Huang Shanshan, executive deputy director of the Food Safety Office of Jimei District, Xiamen City, Fujian Province, and deputy director of the Jimei District Market Supervision Bureau, proposed to introduce the culture of southern Fujian characteristics to improve the acceptance of "good voices" of

Liu Tong, editor-in-chief of China Food Newspaper, delivered a speech

Liu Tong, editor-in-chief of China Food News, believes that it is the unshirkable responsibility

There is sound and strong cognition

The delegates attending the meeting unanimously agreed that it is necessary to do science popularization propaganda that some people have something to do, have a voice and a promising reputation, and do the science popularization

Professor Su Jing of the Center for International Communication Studies of Tsinghua University delivered a speech

Su Jing, a professor at the International Communication Research Center of Tsinghua University, said that the production of popular science products should not be more refined, and what popular science products need is not a surge in quantity, but a qualitative improvement

Liu Haoyu, deputy secretary-general of the Chinese Society of Food Science and Technology, delivered a speech

Liu Haoyu, deputy secretary-general of the China Food Science and Technology Society, said that repeated publicity and publicity are very important for doing science popularization, and there are still misunderstandings in some things that are repeatedly said, so we should fully do a good job in science popularization before the rumors are "popular" to form a consensus

Dr.

Zhao Yu, deputy director of the Consumption Guidance Department of the China Consumers Association, delivered a speech

Zhao Yu, deputy director of the Consumption Guidance Department of the China Consumer Association, said that to do popular science publicity, we must first strengthen the study of laws and regulations, select topics to be targeted, according to public opinion information, consumption difficulties, complaint hotspots and combined with key consumption periods, for obvious misleading consumers or exaggerated product publicity, give consumers positive guidance
.
Consumption tips and warnings should grasp the key points, easy to understand, simple and clear, such as looking at the "blue hat" logo of health food, buying in a regular place, and special foods are not drugs
.
In the form of science popularization, we should give full play to the role of new media, and use the strength of relevant industry experts to produce some popular science propaganda works
that are simple and easy for the people to understand.

Ruan Guangfeng, Director of science and technology communication department of Kexin Food and Health Information Exchange Center, delivered a speech

Ruan Guangfeng, director of the Science and Technology Communication Department of the Science and Technology Communication Center of Kexin Food and Health Information Exchange Center, said that for special foods such as more sensitive foods, the public should take the initiative to popularize science, the public has high expectations for special food health, and it is necessary to appropriately "desensitize" when taking the initiative to carry out science popularization every day, guide the public to objectively understand special foods, and establish a correct concept of
nutrition and health.
In addition, we should also grasp the degree of propaganda and avoid "regurgitation" of public opinion
.
In the popularization of science, we should beware of malicious competition and avoid negative public opinion and affect the benign development of
the entire food industry.

Although the popularization of food safety science for the public cannot bring economic returns to enterprises in a short period of time, in the long run, it is an effective way
to maintain the image of enterprises and brands and ensure the benign development of the industry.

Wang Ruhua, general manager of public affairs of Amway (China) Commodity Co.
, Ltd.
, introduced that based on the changes in China's current development environment and social life in the post-epidemic era, Amway proposed a new positioning of the enterprise and is committed to becoming a promoter of
comprehensive health.
Amway actively creates good works of health food science from the aspects of improving public health awareness, providing personalized solutions, and promoting healthy lifestyles, helping the industry to build and share new developments
.
For more than 10 years, Amway has worked with health authorities to carry out public welfare activities such as "Nutrition China Trip" and "Healthy China We Action", covering more than 100 million
people.

Zheng Huihua, deputy general manager of Jiangsu Anhui Biotechnology Co.
, Ltd.
, said that Anhui is making a good voice, transmitting positive energy and establishing a new image
from many levels 。 Together with the China Edible Mushroom Association, the national "small mushrooms and large industry" health miles activity was held, and more than 100 report meetings were held in more than 20 provinces and cities across the country, with an audience of nearly 120,000 people, which effectively created a good atmosphere for the development of the edible mushroom industry; Make full use of the Chinese Ganoderma lucidum Cultural Center, the patriotic education base of Nantong City, to build a learning and exchange base for children and teenagers in the city, and effectively popularize the scientific knowledge related to Ganoderma lucidum; Cooperate with the Market Supervision Bureau of Nantong Economic and Technological Development Zone to carry out the "Municipal Supervisor Little Guard" search activities, science and health food related knowledge, etc
.

Dai Zhiyong, vice president of Ausnutria Dairy (China) Co.
, Ltd.
and chairman of the Science and Technology Association, said that to create a "good voice" for special food science popularization, in addition to producing easy-to-understand popular science content, it is more necessary for the government, the media, enterprises and experts to coordinate efforts, such as enterprises can link chain channels, go deep into consumer terminals, and skillfully integrate science popularization related content
through store display, material dissemination and consumer activities.
In addition, industry organizations and enterprises can work together to create public welfare science popularization content, improve social awareness, and build an industry science popularization training system with advanced models, high professionalism and strong practicality, and strengthen the construction of
science popularization teams.
It is recommended that relevant authoritative institutions further organize special food science popularization works competitions
.

Dong Ruiping, Vice President of External Affairs of Herbalife (China) Health Products Co.
, Ltd.
in China, delivered a speech

Dong Ruiping, vice president of foreign affairs of Herbalife (China) Health Products Co.
, Ltd.
in China, said that the construction of a long-term mechanism for the benign development of the health food industry is inseparable from the strict supervision of government departments, the coordination role of health food industry organizations, and the strict implementation
of the main responsibility of enterprises.
Through the cooperation of the government, associations and enterprises, we will jointly promote scientific research and service upgrading, provide consumers with reliable products and services, create an environment for co-governance and sharing of the whole society, achieve long-term healthy and sustainable development of the industry, and create more health value
for society.

Promote long-term promotion and implementation

At the same time, the meeting also invited market supervision departments and the food industry to discuss the long-term mechanism
for special food integrity publicity based on the difficulties and priorities of the current special food science popularization work.

The interactive session of the symposium guests was on site

Li Jian, a professor at the School of Food and Health of Beijing Technology and Business University, said that society needs the strong support of science popularization, because the development of science and technology has produced some "authenticity" and "ambiguity", and it is necessary to remove the false and restore the true face
of science.
At present, in terms of food, special foods such as health food, special medical food, and baby food have a high degree of attention, but they also produce many misunderstandings
.
For example, whether health food can replace food or medicine; Whether special medical food can be purchased and eaten by oneself; Whether baby food is suitable for all infants and young children
.
The emergence of these problems has put forward higher requirements for the establishment of a long-term science popularization mechanism for special foods, which requires us to make precise efforts to contribute
to the establishment of a harmonious and beautiful healthy society.

Fan Lei, deputy director of the Special Food Department of the Beijing Municipal Bureau of Market Supervision, believes that the people have a strong demand for special food science knowledge, and for false and exaggerated publicity, many times it is also because of the relative lack of consumer knowledge of special food caused by the loophole, so in the special food science popularization work, the regulatory department and the legal and compliant production enterprises are on the same position, to work together, to establish a long-term mechanism for special food science popularization, the regulatory department should do a good job in science popularization content, increase the intensity of science popularization, Industry organizations work together with market players to carry out special food science popularization and so on, so as to achieve the purpose of
social co-governance and sharing.

Pan Mingyang, a second-level researcher at the Special Food Department of the Jiangsu Provincial Market Supervision Bureau, said that the key to making a "good voice" for special foods lies in creating good works
of popular science publicity.
It is necessary to do a good job in popularizing science in terms of increasing the intensity of publicity, doing a good job in the differentiated creation of popular science popularization works, building a high-quality science popularization propaganda brand, strengthening the construction of grass-roots science popularization publicity teams, and establishing a long-term mechanism for science popularization work
.
It is necessary to make full use of various platforms to positively publicize special foods and supervision work, and expand the coverage of
science popularization.
Give full play to the role of industry associations, promote industry creditworthiness and self-discipline, and build a pattern
of social co-governance.

Li Liangqiu, executive vice president of the China Nutrition and Health Food Association, said that science popularization needs capital and manpower investment
.
In the context of social co-governance, how to have an exact functional distribution of industry organizations and how to have a credit return are worth exploring
.
Only by building the entire chain can we promote the long-term promotion of science popularization work
.
In the popularization of nutrition and health science, new concepts can be introduced to attract more attention
from society.
The reason why science popularization is difficult to do is because some concepts have not formed a consensus, which requires regulatory authorities, colleges and universities, industry organizations and enterprises to jointly and regularly carry out various exchanges to form a consensus and make the exchange smoother
.

Yuan Ting, director of the People's Health Policy Research Department, believes that compared with the content of popular science dissemination, the role of communication channels cannot be ignored
.
For example, health food, now many consumers understand and purchase the way is the relevant channel of
fitness activities.
Fitness venues are not traditional professional science channels, but their role in disseminating health food information is no less than traditional channels
.
Therefore, non-traditional new communication channels should be paid attention to and should be included in the consideration of long-term mechanisms for
science popularization.

Tao Qinghui, deputy general manager of the food partner network, believes that the content and form of expression of science popularization should be attractive, not only for consumers, but also for food industry practitioners to popularize science
.
The dissemination channels of science popularization should achieve full coverage, and promote the popularization of science to form a long-term sustainable operating model
.
At the same time, the media can build a platform with government departments to bring together all the popular science resources to form a resource sharing model
.

Gu Zhongyi, director of the Beijing Dietitians Association and one of the top ten scientific communication figures of the China Association for Science and Technology in 2017, said that for individuals, spending a lot of energy to do video simple data is not necessarily very good, and even on major platforms, we must be careful to be restricted, so do science popularization to have a normal heart, to insist, maybe which one is on fire? In the process of adhering to it, we must have a clear positioning of ourselves, reflect the differences, produce valuable content according to the needs of the object, and keep up with hot events, so as to save costs and improve efficiency
.

(Source: China Market Supervision News Special Food Industry Studio Su Zhihong, Jin Yuanyuan, Xiong Liuxin)

Responsible Editor: Zhang Jiazhen Review: Peng Zonglu