The marketing mode of prescription drugs has come to the road of urgent change

Introduction: when pharmaceutical enterprises lack of sales mode, they should first solve the product problem If the product strength is not outstanding, we should consider learning from the mature sales model If there are still obstacles in the sales model, the vitality of the marketing team should be improved through management, mechanism allocation and competition There is no standard for which marketing mode to adopt, which can be combined and applied At present, both foreign enterprises and local enterprises have come to the crossroads that need to be changed Foreign enterprises are facing the problem of how to re open the situation in the Chinese market Local enterprises are also facing new challenges, and the gold sales with potential rules in the past have reached the end At present, the industrial policies may be unfavorable to foreign enterprises and domestic enterprises with weak product strength, which are relatively strong and irreplaceable, or domestic enterprises with strong marketing service ability are relatively favorable The pharmaceutical industry began to return to the essence of value: first, safe and effective products, otherwise, no matter how large the enterprise scale, no matter how brilliant the performance, there is no future Second, the return of marketing services In the process of product homogenization, market homogenization and marketing model homogenization, only by relying on strong marketing management and marketing services, can we obtain differentiated competitive advantages It can be predicted that market operation will be an inevitable trend The future marketing mode will be product, professional team, marketing service, sales management, and effective distribution mechanism, which together constitute the success factors The way sales teams are motivated can change a lot Salary system assessment and expense accounting management must have the concept of profit cost center, the core of which is to form the concept of responsibility, not only the issues of salary, bonus, business and remuneration In the future, prescription drug marketing should be more through management output, mode output and method output, and through effective means (including equity) to fully combine the existing marketing resources and marketing network Nowadays, the system construction, team construction, professional ability and market of foreign enterprises have not weakened, but influenced by the GSK event and the rise of local enterprises, the marketing mode has changed Many foreign enterprises begin to return to the state of entering China at the beginning, and tend to look for talents with strong professional ability in medicine, so as to have a better dialogue with prescription doctors, carry out academic promotion more professionally, and strengthen the advantages of marketing services