The market size of China's tea industry is growing year by year

iiMedia Research recently released the "2022-2023 China Tea Industry Development and Consumer Insight Industry Report" (hereinafter referred to as the "Report").

Live Streaming - Online Marketing Boosts Tea Sales Growth

The market size of China's tea industry has maintained a growth trend year after year, and the growth rate has basically remained between 8 and 11 percentage points

The data shows that among the six major tea categories in China in 2021, domestic sales of green tea will be 1.

The "Report" shows that with the booming development of live-streaming e-commerce, the online retail model has become an important driver of economic growth during the epidemic

iiMedia Research analysts believe that in the future, online marketing such as short videos and live broadcasts will become a normalized marketing method for tea companies

In addition, the size of the gift market is gradually increasing, and the consumption of tea gift boxes by Chinese people will also gradually increase

Health care fever - demand for health care drives tea consumption

According to the survey data, in 2022, more than 90% of consumers have experience of drinking tea, 47.

iiMedia Research Consulting analysts believe that China's tea drinking culture has been handed down from ancient times to the present, and has been widely permeated in daily life, and Chinese people's tea drinking has become a common phenomenon

The "Report" shows that in 2022, Chinese consumers' favorite teas for self-drinking are green tea (50.

Analysts from iiMedia Research believe that green tea is produced in a wide range of production areas in China, and the price is relatively low, and regular consumption of green tea can reduce fat and lose weight, so it is preferred by consumers

(Yuan Guofeng)

"China Food News" (August 04, 2022 Edition 07)

(Editor-in-charge: Yuan Guofeng)