The market prospect of the condiment industry is promising

Bai Yan, Executive Vice President and Secretary General of China Condiment Association

Affected by macroeconomic control and epidemic factors, the condiment industry has faced many difficulties and challenges in recent years, but since the second half of this year, some turning points have begun to emerge: commodity prices have retreated, and the prices of major grains such as wheat, corn and soybeans have also collectively It has dropped by nearly 30% from the high point, which is still beneficial in the short and medium term for alleviating rising costs and inflation; the consumer market is showing a recovery momentum, the decline in the total retail sales of consumer goods has begun to narrow, and the catering market has gradually recovered; Well, a package of policy measures to stabilize the economy is taking effect, and the economy is expected to stabilize and recover

Strong development resilience, industry competition intensifies

The change and differentiation of channels have brought changes in the consumption structure of the industry, but the total demand for condiments is relatively stable and slightly increased, and the market is still promising

The market is active and developing strongly

The competition is fierce, the homogeneity is strong, and the involution is serious

The market awareness of new retail and omni-channel has been fully established, but the traditional distribution model is still the main force

The industry status of large enterprises remains stable, and new brands or brands that are capitalizing are still in the test period of the market

Differentiated competition and price competition coexist

In the period of the change of times and the handover of personnel, practitioners have uneven understanding and cognition of the industry

The market is vast and each has its own place

All aspects are under pressure, short-term speculation and impetuous phenomena affect the development of enterprises

Grasp the Opportunity of the Times and Do a Good Job in Long-term Management

The operation of a condiment company is a long-term business, and it is not easy to achieve short-term results.

First, bigger is not always better

The realization of commodity value comes from consumers, so consumer sovereignty is very important

It is worth noting that the concept of pre-made dishes has become very popular recently, becoming one of the biggest outlets in the food and catering industry

In the ever-changing contemporary environment, all kinds of appearances and popular concepts come one after another, and the clues are very complicated and people are overwhelmed

(The cover image comes from the Internet)

　　"China Food News" (August 09, 2022 Edition 05)

　　(Editor-in-charge: Gao Jiaodi)