The market of pork and chicken in Japan

Introduction: Since the outbreak of the first BSE in Japan in September 2000, most people have taken an evasive attitude towards the consumption of beef, so the consumption of meat has shifted to replace the demand of pork and chicken, which naturally drives the consumption growth of pork and chicken in the Japanese market, so the sales price of pork and chicken has soared, especially in the peak period of demand at the end of 2001 and the beginning of 2002 in the Japanese market But after the middle of the year, the wholesale price of pork and chicken in the Japanese market is turning to the falling channel Although there is not much good news for beef consumption, the market demand of Japanese own breed "he Niu" has partially recovered, although it still takes time for the complete recovery of beef But now the market for pork and chicken is not going to plummet The Japanese market was affected by BSE The major changes in pork and chicken began in September 2001 Pork has risen repeatedly since about 470 yen per kilogram, while chicken has risen almost in a straight line from 530 yen per kilogram Since the end of 2001, the market wholesale price of pork has been on the decline In the meat market of Tokyo central wholesale market on January 11, the average weight of pork (raw meat) is 539 yen per kilogram, 11.9% lower than the highest price of 612 yen in late December 2001 Supermarkets and meat wholesalers in Japan have predicted that the adverse effects of BSE will be long-term, and the market demand for pork and chicken instead of beef consumption will be strong for a long time in the future, so they are committed to increasing the purchase of imported pork and chicken, and in a short time, the supply and demand relationship will shift from tension to relaxation In terms of the volume of pork imports in November 2001 alone, it increased by 9.1% over the same period in 2000 After entering December, the number of imported pork also increased compared with the same period of last year, and the market supply continued to increase In the most basic sales shops in the market, pork sales are still relatively good, which is estimated to increase by 20% to 30% compared with the same period in 2001, still showing a fairly solid state However, from the perspective of wholesale market, although it may remain at a high level, the abnormal high price of 600 yen per kilogram will disappear The current price of domestic chicken drumsticks (the largest wholesale in Tokyo, with an average increase) is 741 yen per kilogram, slightly lower than the 748 yen per kilogram at the beginning of this year, the highest price since mad cow disease And since the beginning of this year, there has been a sustained weak tone However, the market level of chicken in Japan is still 37% higher than that before the outbreak of BSE in September 2001, and the price level is 5% higher than that in the same period of 2001 (January), which is still a high period In supermarkets, the special price of chicken leg meat is 120 yen to 130 yen per hectare, nearly double the price before mad cow disease If it is not the special price for promotion, the sales volume of chicken leg meat will be relatively reduced Since November 2001, Japan's pork and chicken production areas have been expanding production of pork and chicken since the role of alternative beef consumption has increased According to the production statistics in December 2001 alone, the production volume increased by 1% over the same period in 2000 Facing the demand period of annual spring, the future supply growth will come Japan's consumers still have a deep-rooted love of beef mood and habits, to see the relatively safe and cattle based beef consumption is recovering step by step However, there is still a strong distrust of the three cows infected with BSE, which has brought good support to the market sales of heniu, so the market demand is still solid and stable, but the sense of urgency will gradually become weak In particular, the retail part of the supermarket at a cheaper special price is only selling at 400 yen per hectare, which arouses consumers' enthusiasm for buying More and more consumers are gradually becoming less worried about beef consumption.