The market is changing with changes Coating enterprises need to find the target consumer groups

China Coatings Network
: In recent years,
coatings
industry product homogenization phenomenon is serious. And the paint market consumption pattern is also changing, under the influence of various factors, the overall development of the industry is not very optimistic. Here, the development of counter-trend
is very difficult
, but this does not mean that there is no way. Because of the rise of new consumer groups in the market, the development of coating enterprises has brought opportunities and challenges.
with the improvement of China's economic level and people's living standards, consumers are demanding more and more products. Consumers and merchants in the transaction, also no longer in a passive position, they began to be able to talk to merchants, through their own efforts, into passive to active. In this market situation, paint enterprises to achieve good development, it is necessary to subdivide the consumer groups, find suitable consumer groups for enterprises, adjust the industrial structure, to produce the same category of consumer groups favored products.
the domestic paint market, there are two types of consumer groups accounted for relatively high, one is the elderly consumer groups, one is the female consumer groups.
with the rapid progress of aging, the elderly population has increased rapidly, and the total consumption demand of the elderly has also increased rapidly. As the largest aging country in China, in the face of aging, government departments have promulgated a series of favorable policies to promote the development of aging industries, such as the 12th Five-Year Plan for the Development of China's Aging Industry, a number of opinions on accelerating the development of the elderly service industry, and related people also asked local governments to focus on rural old-age services to promote the establishment of a diversified old-age service system.
stage, China's paint industry has not yet seen the great potential of the aging industry. Facing the current depressed situation of the paint industry, paint enterprises can dig deep into the aging market, the creation of the elderly as the main consumer of the
paint brand
, research suitable for the elderly to use the paint, as a turning point in the benign development of the elderly market.
with the increase of women's access to higher education and employment opportunities in China, their consumption habits have changed significantly. Especially in cities, women enjoy greater economic independence and consumption choices. The statistics of china's 3rd census show that women account for about 48.7% of china's population, of which the consumption capacity is strong, the impact on consumption of young women aged 20 to 50 years old, about 21% of the total population. According to the survey, women often play the role of "chief procurement officer" in household consumption behavior. Especially in the procurement of consumer goods such as coatings, the wife's opinion often becomes the final decision.
can be seen from above, the female consumer group is growing step by step, the development of this coating industry has brought new opportunities. Paint enterprises want to buy this kind of consumer groups, we must understand their preferences, women have the nature to suppress the opponent "crowd" consumption psychology.
in order to show a unique personality, shopping to try to make their own items to make a difference. Married groups, more inclined to be careful, pay attention to practical, a wide range of consumption. They generally show considerable interest in commodities that promote the physical health, psychological pleasure and family warmth of family members. And the motivation for integrity is very prominent, in all aspects of the situation is similar, they often waste time to carry out "goods to three." They also have high requirements for the refinement of coatings. Therefore, coating enterprises in the overall product design and marketing process should fully grasp these points.
face of changing markets, coating enterprises must not be afraid of challenges, dare to innovate, find the target consumer groups, and constantly upgrade products and services, improve themselves, so that enterprises can go further.