The market cold wind, paint enterprises how to "as"?

China Coatings Network
News: In recent years, by the economic environment is depressed, the development of the
coatings
industry is also very slow, many
coating enterprises
are lamenting the home industry "winter" when to pass. In fact, no matter how cold the wind, paint companies need to be full of confidence, especially in the current period of brand disputes, paint companies need to take the initiative to make a difference.
a concept of products to do a good job, do the ultimate, just like Gree variable frequency air conditioning, ten years as a day, will definitely become the boss of the field. Now is the niche consumer market, customers buy experience, product concept is clear, consumers will recognize your account.
customization here is not the same as that of the industry, but is tailored to a niche consumer, such as a product like a home store. According to the white-collar class, or civil servants consumer groups, or post-80s consumer groups, tailor-made research and development of different products. Even in the service to be based on these different individuals to develop, such as the current post-80s or white-collar class, are relatively busy, less time, whether we can like KFC, McDonald's or home delivery as a special set of services in line with their service process!
such as only do high-end, mid-range, low-end one of the level of products, in this level to do a good job, you may be the boss. Paint is a custom industry, but also a low-interest industry, most consumers only to the house decoration will pay attention to the industry, so you can not ask all consumers to do, also can not let all consumers know you, as long as those consumers in need know you can. For example, wealthy consumers, they must buy high-end brand products, such as solid wood paint, then you do this piece well. Don't do anything, and do solid wood and melamine. Henan D
brand
is very clear, I just do low-end, other I do not do. China's paint market is so big, far from saturated, that it gives us a lot of opportunities, we just grab one of the cakes.
of the paint industry is that imitation is too serious, many enterprises do not have the research and development capacity, copy there imitation, so it is almost impossible to see the industry between each brand of products there is any difference. If there is a difference in the process of the product, then for those who develop their own brand is a great harm. Small brands do not have their own characteristics, plagiarism everywhere, eventually leading to market disorder and confusion, but also led to their own elimination. Some enterprises each product is heavily invested in research and development to do, such a result is to lead to the dispersion of human and material resources, and can not form their own core products. So should focus on a class of products, such as paint products good, solid wood products good, plastic products good, focus on the main force to do one of them, the other for auxiliary! Enlarge the selling point of the enterprise indefinitely. Only more distinctive products can attract more consumers.
the coating industry business model is no more than two: franchise model, direct store model. But we found that many enterprises, direct stores and franchise stores in sync, often lead to is not direct stores loss serious, that is, franchise store sales can not, the result is that the enterprise is not worth the loss. European pie early is also a lot of direct stores, but later found that the model of franchise stores more cost-effective, so some direct stores are also slowly eliminated into franchise stores. The single benefit of the business model is that it makes it easier to operate and manage more scientifically and systematically!
In short, in the winter shrouded in the home market, paint enterprises must be passive into active, actively looking for the vitality of development, waiting for the environment is good is not practical, the passive result will only be faced with the fate of being eliminated!