The Marine Chemical Institute develops protective coatings for in-ship cabins and traditional coatings to compete in the market

China Coatings network
: the birth of a new material at any time will trigger an industry change. Recently, the Marine Chemical Research Institute Co., Ltd. (hereinafter referred to as "Sea Chemical Institute") invented the "environmentally friendly water-based protective decoration of the ship's cabins
color
" won the "China Chemical Patent Excellence Award." Compared with traditional materials, the new coating can improve the construction environment of interior cabin paint coating in the fields of ships, automobiles, railways, bridges and various types of machinery and equipment, improve product adhesion, and protect the health of construction and cabin workers.
years of continuous exploration, has become the domestic paint field leader. However, as a research and development-oriented state-owned enterprises, its marketing model has always been dominated by domestic trade, until recent years began to move towards commercialization. Since last year, Haihua Institute of Taobao, Tmall, Alibaba and other e-commerce platform as a new paint sales network, in the country to carry out large-scale promotion, sales rapidly increased 20 times, the output value reached 2 million yuan, for the traditional industry "upgrade" provides an opportunity.
" has been optimizing the performance of new coatings since the 1990s. Now the volatile organic compound content of "environmentally friendly water-based protective decorative coatings in the ship's cabin" can be controlled lower than the 150 g/L stipulated by the state, providing a guarantee for the safety of construction personnel. Wang Xiao, a technical engineer at the National Key Laboratory of Marine Coatings of the Marine Chemical Institute, told reporters, "Compared with traditional materials, the new materials are not only environmentally friendly, but also resistant to contamination and oil, and dry quickly." In the same series of products, new materials on steel, aluminum and other different substrates have better adhesion, drying performance is also the "upstream" of similar products. "
" ship cabin with environmentally friendly water-based protective decorative coatings " does not contain formaldehyde and benzene, no pollution to the environment, the health of construction workers harmless. Its construction performance, self-drying, mechanical strength of the paint film, decoration are up to the level of solvent-based alicic acid coating, alternative to solvent-based alicic acid paint, can be used in the ship's cabin steel and soft cladding surface, as protection and decorative coating. Wang Xiao said, "The new materials can be applied to automobiles, railway vehicles and other means of transport, petrochemical industry storage tanks, pipelines and other facilities, bridges, towers, interstitials and other steel structures, as well as various types of machinery and equipment manufacturing and maintenance of steel materials protection and decoration and other fields." "
the most widely used coating in the marine, railway and other fields is
paint
, and its industry is relatively mature and cheaper for users."
of water-based
, although the price of
paint is
, but affected by the construction conditions. Wang Xiao said that water-based coatings on the construction conditions of high restrictions on the application of water-based industrial paint. The humidity of the construction environment exceeds 80%, the coating is difficult to dry, and the environment below minus 5 degrees Celsius is difficult to construct.
high cost, limited construction environment and people's understanding of water-based coatings are not enough, new materials can not break through the market barriers of the three "mountains." In this regard, the marine water paint team will increase sales, reduce production costs, e-commerce as the layout of the market landing point. "We have simultaneously promoted Taobao, Tmall, Alibaba and major portals, and the overall sales network was basically completed in June 2014. After more than a year of promotion, the sales of new materials than the original increased 20 times, last year's annual output value of nearly 2 million yuan. In
of the transformation of old state-owned enterprises, the Haihua Institute is a good development model. From the beginning of tens of millions of yuan of output value, step by step into the "billion-dollar ranks."
in the paint industry, pay attention to the "three-point paint, seven-point construction." "The construction conditions at the site, the uniform thickness during construction, and the experience of the construction staff can all affect the final coating performance of the coating." Wang Xiao told reporters, "In the promotion of the same time, we also want to provide customers with a complete set of technical solutions." "At present, Haihua Institute in the country has Guangdong, Wuhan, Shanghai, Qingdao, Dalian 5 offices, basically can cover the domestic market.
, water-based paint accounts for 60% of the total coating use during the automotive spraying process, represented by the automotive manufacturing industry. In addition, there are submarine tunnels, ship cabins and other fields, the market potential of new materials has not been fully realized. "Although the market demand is very large, but to completely replace traditional materials, at this stage there is no small difficulty. Global
network of
understand that this year's economic situation is not good, the overall sales volume significantly increased pressure is very large, the goal is to increase by about 10%. Wang Xiao said that the coating has been in Guangzhou, Tianjin, Qingdao and other places for large-scale promotion, the next step will be Hebei, Beijing and Tianjin as a market breakthrough point. In the process of promotion in the future, new materials with environmental protection and high anti-corrosion properties as the selling point are expected to compete with traditional materials and stage a fierce "battle" together.