The law of transformation of small and medium-sized paint enterprises

China Coatings Network
News: With the
coatings
industry gradually mature, the paint market competition intensified, the stronger the stronger, the weaker the weak more and more obvious differentiation trend. And in a variety of internal and external effects of the impact of the paint industry into the downturn. All
coating enterprises
demand greater development in the transformation, but also to consolidate the expansion of market share, to save the market downturn brought about by the decline in corporate revenue competition. But difficult to live in the small and medium-sized paint enterprise transformation must not be blind, to calm down.
Whether it is large paint enterprises or small and medium-sized paint enterprises want to break through their own limitations, through change, change and progress, and then excellent way to make enterprises to a new level, nothing but through the following ways:
1, explore new business operations model, integration and optimization of enterprise resources. For example, the rapid development of the Internet era brought about by the trend of e-commerce, enterprise sales channels ushered in a new turning point.
2, in the original product unit extension, change the enterprise product structure. Choose not to hang from a tree, jump out of a single coating product framework, to diversify the direction of the industry, in order to expand market share.
3, the development of new technologies, the development of new functional coatings. Today, consumers are demanding more and more products. Not only beautiful, but also practical, personalized functional needs become the future trend of development.
, however, whether it is the exploration of new business models, or the development of new technologies are inseparable from the support of the capital chain, and the new product business to quickly open up the market, it is necessary to have a strong
coating brand
influence as a back-up. And the common situation of small and medium-sized paint enterprises is limited funds, brand influence is weak, so small and medium-sized paint enterprises want to make drastic changes is not realistic, change, can only be small changes, changes, can only be slightly changed, step by step, combined with their own development situation, from a certain aspect, gradually open a new situation of change.
At this stage, the development of the entire paint industry is not satisfactory, in the big fish eat small fish, small fish eat shrimp rice market competition, small and medium-sized paint enterprises this group of "small shrimp rice" is like thin ice. If you want to compete with large enterprises that is the ergongic, the first thing to face is how to survive in the narrow market gap, keep the green mountains in, not afraid of no wood burning.
to get the money to do the important things. Small and medium-sized paint enterprise capital chain is weak, a careless capital chain broken, the enterprise structure will collapse in an instant, and then big changes will do nothing to make up, so small and medium-sized paint enterprises to spend money on the cutting edge, should not be easily risked.
to explore the sales blind spot of large enterprises, see stitches. Compared with ordinary small enterprises, in the industry market, the sales decision-making of large enterprises has a long cycle, many decision-makers and so on. Large enterprise sales mainly through agent dealers, enterprises only need to accurately grasp the general direction of the market can be, but because of the large number of dealers, widely distributed and scattered, enterprises on the sales terminal control is relatively weak, the implementation of enterprise sales policy is more difficult. Small enterprises are different, business concentration, can be relatively fast on the market changes in a timely manner to make sales policy adjustments. Therefore, in order to be more conducive to opening up the situation, small and medium-sized enterprises in the process of change from the weak links of competitors is feasible.
In short, "the anxious can not eat hot tofu", the more in this emergency, small and medium-sized paint enterprises are more calm and thoughtful, otherwise blind change will only bring the fragile environment of the enterprise into the brink of collapse.