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、2020
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According to customs statistics, exports of condiments will continue to grow steadily in 2020.
In 2020, the export value of domestic condiments was US$2,172,258,285 (approximately RMB 14 billion), an increase of 17.
31% year-on-year; the export volume was 2,056,139,685 kilograms (approximately 2.
05 million tons), an increase of 7.
74% year-on-year.
In 2020, the export value of domestic condiments was US$2,172,258,285 (approximately RMB 14 billion), an increase of 17.
31% year-on-year; the export volume was 2,056,139,685 kilograms (approximately 2.
05 million tons), an increase of 7.
74% year-on-year.
(2) The export value and export volume of different types of condiments in 2020
According to customs statistics, the export value of compound condiments (note), ketchup and soy sauce ranks among the top three, with export values of US$1416857376, US$438225477 and US$153954729 respectively.
Data source: Customs data, compiled by China Seasoning Association and Global Wisdom
According to customs statistics, the export volume of edible salt, tomato sauce and compound condiments ranks among the top three, with the export volume being 699735010 kg, 570941959 kg and 483749284 kg respectively. Data source: Customs data, compiled by China Seasoning Association and Global Wisdom
There are obvious differences between export and domestic sales of condiments.
At present, the export of condiments is mainly based on the needs of foreign cooking, and the products such as soy sauce and vinegar in Chinese cooking account for a relatively low proportion.
At present, the export of condiments is mainly based on the needs of foreign cooking, and the products such as soy sauce and vinegar in Chinese cooking account for a relatively low proportion.
(3) The export growth of different types of condiments in 2020
According to customs statistics, the export growth rate of compound condiments, sesame oil and edible salt ranked the top three, increasing by 28.
80%, 25.
38% and 17.
21% respectively.
80%, 25.
38% and 17.
21% respectively.
Data source: Customs data, compiled by China Seasoning Association and Global Wisdom
According to customs statistics, the export growth rate of edible salt, sesame oil and compound condiments ranked the top three, increasing by 29.
72%, 28.
05% and 9.
43% respectively.
72%, 28.
05% and 9.
43% respectively.
Data source: Customs data, compiled by China Seasoning Association and Global Wisdom
Through the comparative analysis of the export value and export volume of different categories, it can be seen that the export unit prices of compound seasonings, vinegar, soy sauce and other products have increased.
2.
Exports of condiments in the first quarter of 2021
Exports of condiments in the first quarter of 2021
(1) Export scale of domestic condiments in the first quarter of 2021
According to customs statistics, in the first quarter of 2021, domestic condiment exports amounted to US$486,735,291 (approximately 3.
1 billion yuan), a year-on-year increase of 16.
35%; exports amounted to 509,468,278 kilograms (approximately 510,000 tons), a year-on-year increase of 20.
54%.
1 billion yuan), a year-on-year increase of 16.
35%; exports amounted to 509,468,278 kilograms (approximately 510,000 tons), a year-on-year increase of 20.
54%.
(2) The export value and export volume of different types of condiments in the first quarter of 2021
According to customs statistics, the export value of compound condiments, ketchup and soy sauce ranks among the top three, with export values of US$288,142,623, US$1,189,91548 and US$38,195,769 respectively.
Data source: Customs data, compiled by China Seasoning Association and Global Wisdom
According to customs statistics, the export volume of edible salt, tomato sauce and compound condiments ranks among the top three, with the export volume being 166,533,487 kg, 155,215,736 kg, and 114,469,502 kg, respectively.
Data source: Customs data, compiled by China Seasoning Association and Global Wisdom
(3) The export growth of different types of condiments in the first quarter of 2021
According to customs statistics, the export growth rate of olive oil, monosodium glutamate and edible salt ranked among the top three, increasing by 198.
88%, 69.
15% and 41.
24% respectively.
88%, 69.
15% and 41.
24% respectively.
Data source: Customs data, compiled by China Seasoning Association and Global Wisdom
According to customs statistics, the growth rate of the export volume of edible salt, sesame oil and compound condiments ranked the top three, increasing by 469.
03%, 4362% and 43.
57% respectively.
03%, 4362% and 43.
57% respectively.
Data source: Customs data, compiled by China Seasoning Association and Global Wisdom
Three, some suggestions for condiments going to sea
From the domestic export data of condiments, it can be found that, at present, the export scale of condiments is relatively small, accounting for a relatively low proportion of the industry's output value.
However, from the perspective of development trends, the overseas expansion of Chinese food and the standardization process of Chinese food will develop rapidly.
At present, the main factors hindering the export of condiments are the lack of understanding of overseas markets, the lack of professional talents in the process of overseas market expansion, and the lack of scientific decision-making basis.
This requires condiment companies to conform to the development trend, continuously accelerate improvement, and transform marketing thinking and methods.
However, from the perspective of development trends, the overseas expansion of Chinese food and the standardization process of Chinese food will develop rapidly.
At present, the main factors hindering the export of condiments are the lack of understanding of overseas markets, the lack of professional talents in the process of overseas market expansion, and the lack of scientific decision-making basis.
This requires condiment companies to conform to the development trend, continuously accelerate improvement, and transform marketing thinking and methods.
Recommendation 1: Take into account the two markets and complement each other
The condiment companies that will grow up in the future will definitely go abroad, embrace international buyers, and accept the review of the international market.
Production enterprises with a certain scale should not give up the development of the international market because of small profits and cumbersome processes in the previous period.
On the one hand, as long as they are familiar with the process of international trade, their order stability and payment return are generally better than those in China; on the other hand, by serving the international market, especially in countries with strict food supervision such as Europe, America, Japan and South Korea, closed companies improve the company’s quality control management, Supply chain management and other capabilities to better serve the domestic market.
Production enterprises with a certain scale should not give up the development of the international market because of small profits and cumbersome processes in the previous period.
On the one hand, as long as they are familiar with the process of international trade, their order stability and payment return are generally better than those in China; on the other hand, by serving the international market, especially in countries with strict food supervision such as Europe, America, Japan and South Korea, closed companies improve the company’s quality control management, Supply chain management and other capabilities to better serve the domestic market.
Recommendation 2: Take advantage of Chinese food to go overseas to seize the opportunity
Chinese food is widely welcomed and loved all over the world.
According to incomplete statistics, there are more than 600,000 overseas Chinese restaurants, and the output value of foreign Chinese food exceeds 250 billion US dollars.
Calculated at a ratio of 5%, the market size of Chinese food condiments alone exceeds $12.
5 billion.
According to incomplete statistics, there are more than 600,000 overseas Chinese restaurants, and the output value of foreign Chinese food exceeds 250 billion US dollars.
Calculated at a ratio of 5%, the market size of Chinese food condiments alone exceeds $12.
5 billion.
Taste is the first thing to eat.
The standardization of Chinese food seasoning is the core part of Chinese food standardization, which can lower the operating threshold and avoid unstable food taste.
In particular, domestic condiment companies have increased the research and development of compound condiments for popular dishes, making it possible to cook the main ingredients with standard condiments.
The standardization of Chinese food seasoning is the core part of Chinese food standardization, which can lower the operating threshold and avoid unstable food taste.
In particular, domestic condiment companies have increased the research and development of compound condiments for popular dishes, making it possible to cook the main ingredients with standard condiments.
Recommendation 3: Make full use of data and make scientific decisions
Peter Drucker said: "The real purpose of a business is to create and retain customers.
" Customers do not necessarily have orders, but to have orders, you must first have customers, so finding customers is an eternal topic for foreign trade salespersons.
If you want to create customers, the first step is to know where the customers are and who the customers are.
.
.
Through data analysis, you can clearly understand the market distribution of your products, where are the markets with large quantities, where are the markets with good prices, and the quantity Price trends, market trend changes, product distribution, channel structure, etc.
" Customers do not necessarily have orders, but to have orders, you must first have customers, so finding customers is an eternal topic for foreign trade salespersons.
If you want to create customers, the first step is to know where the customers are and who the customers are.
.
.
Through data analysis, you can clearly understand the market distribution of your products, where are the markets with large quantities, where are the markets with good prices, and the quantity Price trends, market trend changes, product distribution, channel structure, etc.
The customers who are currently communicating and other customers in this market can be analyzed and followed up.
Even if some markets are not China's largest export destinations, but the import volume has increased significantly, then there are still a large number of customers in this market.
Space can be tapped.
Then conduct an overall analysis of the market, what is the market capacity of the market, how much the peers have developed, how much we have developed, and how much room for development is left.
Even if some markets are not China's largest export destinations, but the import volume has increased significantly, then there are still a large number of customers in this market.
Space can be tapped.
Then conduct an overall analysis of the market, what is the market capacity of the market, how much the peers have developed, how much we have developed, and how much room for development is left.
Recommendation 4: Give full play to product characteristics and differentiate competition
"The national is also the world.
" In theory, any product can be sold globally, this is no problem, but no matter what product, it still has to position its own characteristics.
The so-called "do it in the global market" is a typical example of not understanding the characteristics of one's own products, of course, it is impossible to locate the main market and clarify the market goal.
" In theory, any product can be sold globally, this is no problem, but no matter what product, it still has to position its own characteristics.
The so-called "do it in the global market" is a typical example of not understanding the characteristics of one's own products, of course, it is impossible to locate the main market and clarify the market goal.
Condiments, especially Chinese food condiments, have a wide variety of flavors and distinctive characteristics.
It is the advantage of condiment companies to expand the international market.
Companies should make full use of this product feature to open up their own segmented blue ocean market.
It is the advantage of condiment companies to expand the international market.
Companies should make full use of this product feature to open up their own segmented blue ocean market.
Recommendation 5: Stay patient and attack accurately
The development of the market has never been accomplished overnight, especially in the condiment industry, which is deeply affected by eating habits.
Since we have made up our minds to be the international market, we must calm down, wait patiently, cultivate the market and grow with our customers.
Since we have made up our minds to be the international market, we must calm down, wait patiently, cultivate the market and grow with our customers.
The universality of condiments determines that there will be demand wherever there are people.
However, for condiment companies that are in the three stages of international trade with less manpower, less experience, and less resources, we recommend that you use our own superior products in the early stage to lock in part of the market, concentrate our efforts, seek international development experience from actual combat, and pass sample lists, Try to quickly find out a business development model suitable for the company, build a team suitable for international trade, and then quickly copy and expand the scale.
However, for condiment companies that are in the three stages of international trade with less manpower, less experience, and less resources, we recommend that you use our own superior products in the early stage to lock in part of the market, concentrate our efforts, seek international development experience from actual combat, and pass sample lists, Try to quickly find out a business development model suitable for the company, build a team suitable for international trade, and then quickly copy and expand the scale.
Note: The definition of compound seasoning mentioned in this article is based on the customs commodity code 21039090, including compound seasonings, hot pot bottoms, cooking wine and other categories.
(The data in this article has been strongly supported by the big data information center partner-Global Huisi)