The influence of China's entry into WTO on milk beverage processing enterprises and Countermeasures (8.30)

OA show ('918 '); Hu Jinquan, Lin quantian, on November 15, 1999, China and the United States reached an agreement on China's accession to the WTO China's accession to the WTO is just around the corner After China's accession to the WTO, China will enjoy its rights and undertake corresponding obligations in accordance with the relevant provisions of the world trade organization At the same time, it may bring great impact and opportunities to all walks of life in China Our company is an enterprise engaged in dairy processing We believe that after China's accession to the WTO, the overall impact on dairy processing enterprises is that the advantages outweigh the disadvantages 1 From the development of the world dairy industry, China's dairy industry has great potential In 1998, the world's milk output (including milk and goat milk) reached 545.47 million tons, with a per capita milk output of 93.3 kg; in 1998, China's milk output was 11.06 million tons, with a per capita milk output of 8.9 kg The milk consumption level in developed countries in Europe and the United States was very high, with a per capita annual milk consumption of about 100-150 kg, and that in the United States reached 152 kg Although China's milk production and consumption have made great progress, compared with the world level and the level of some developed countries, China's milk production and consumption level is still very low China's per capita milk production is only 9% of the world average Therefore, China's dairy production enterprises are facing a broad domestic market 2 China's dairy enterprises will face severe challenges In recent years, China's milk powder and dairy products imported from the Netherlands, France, New Zealand, the United States and other major dairy countries are on the rise In 1998, the import of milk powder and dairy products amounted to 11000 tons, with a foreign exchange of 84.64 million US dollars, the tariff of cheese reduced from 50% to 12%, and the tariff of ice cream reduced from 45% to 19% Therefore, after China's accession to the WTO, the tariff reduction will inevitably impact the development of China's dairy industry China's dairy processing enterprises will face challenges Our company is mainly engaged in the production of milk drinks The output of milk powder is relatively low, and the impact intensity is relatively weak, but it still faces challenges First of all, milk beverage is also a beverage industry, and the price of beverage raw materials will be more affected by the fluctuation of international market In particular, milk beverage additives will be impacted, and the price fluctuation will be more obvious Secondly, dairy industry, the downstream industry of milk beverage processing, will also be affected, which in turn will further restrict the development of milk beverage enterprises 1 At present, China has not joined the World Veterinary Organization (OIE) With the enhancement of health and safety awareness of Chinese residents, and the acceptance of milk beverage standards of developed countries, product sales and exports will be hindered 2 For thousands of scattered dairy cows, some additives in the feed are not added within a limited time limit, resulting in the residual amount of some substances in the finished milk beverage products exceeding the standard The poor hygiene of raw milk brings certain difficulties to the upgrading and export of milk beverage products, and has a greater impact on the export of milk powder Thirdly, due to the huge development potential of the domestic dairy industry, the developed countries in Europe and America will try to occupy the Chinese market after China's accession to the WTO, and China's dairy enterprises will face fierce market competition in capital, technology, management and product price 3 Dairy processing enterprises should take legal and effective measures to deal with the challenges 3.1 from 2000, the company will increase the propaganda efforts to guide consumers to consume milk drinks After investigation and analysis, the main reasons for the lagging development of China's dairy industry are as follows: 1 No consumption habits In China, especially in the vast rural areas, dairy consumption habits have not been formed 2 It is not enough to publicize the importance of milk The majority of residents, especially farmers, do not understand the nutritional value and fitness function of milk Since 2000, our company will use various publicity media to publicize the nutritional and health function of milk, promote the change of consumption habits, increase the demand for milk, and improve the food structure Three point two With the opportunity of entering WTO, we should actively learn from the dairy science and technology of the advanced countries in the world and the management technology and experience of cow breeding, improve the milk production rate, and develop the processing products of milk drinks Since the second half of this year, the construction of our company's cow base has made corresponding adjustment according to the changes of entering WTO From the past development of retail investors to the key cultivation of large farmers, expand the cow base In order to lay a solid foundation for the improvement of the internal quality of milk drinks, we should adopt the methods of centralized milking and management to improve the quality of milk In 2000, 6 large-scale breeding households were cultivated, with 1000 cows on hand and 5000 tons of fresh milk output increased 3.3 strive for government support and develop student milk market At present, due to the unreasonable diet structure, some adolescents in some areas of China, due to malnutrition, have a rising trend of chronic diseases Urban obese children and rural children have stunting at the same time According to the research conclusion of food and nutrition experts, the development of the combination of beans, dairy products and students' nutritional meals will effectively promote the improvement and improvement of the nutritional level of students and the whole people, and make full use of the nutritional resources to reduce the malnutrition of teenagers With the support of the relevant government departments, our company will become a designated supply enterprise of Baoding students' milk, determine a pilot school, and integrate the students Milk market as an important part of expanding the market Three point four Strengthen the technical cooperation with the developed countries of foreign dairy industry, improve the technical content of products, and expand the production scale of products Since the milk beverage market will face more and more fierce market competition after China's accession to the WTO, our company will seize the favorable opportunity in the first few years after China's accession to the WTO, strengthen the technical cooperation with the developed countries of foreign dairy industry, improve the company's product innovation ability, and use the advanced Technology, technology for the production of milk drinks, improve their own competitive threshold In 2000, our company will establish a Dairy Research Institute in cooperation with the microbiology teaching and Research Office of food department of Hebei Agricultural University and the Institute of higher food industry of Plovdiv, Bulgaria, to track the development information of the world's milk drinks, increase the strength of new product development and innovation, and improve product competitiveness At the same time, after the technical transformation of Tianxiang Dairy Co., Ltd is completed in 2000, the original daily output will be increased to 30 tons, the annual output of milk beverage will be 10000 tons, the annual output of fine dairy products and other products of Tianxiang Dairy Co., Ltd will be 5000 tons, the annual output of milk beverage of the first (Baoding) Dairy Co., Ltd in Singapore will be 10000 tons, and the total annual output of milk beverage of the company will be 30000 tons To increase competitive power.