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The ice cream market is developing towards high-end

 Last Update: 2022-08-31
 Source: Internet
 Author: User

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News from this newspaper (reporter Yang Xiaojing) "China, as an ice cream market, has an annual sales scale of more than 100 billion yuan and is expected to maintain a compound annual growth rate of about 5% in the next few years

According to Ji Anlong's analysis, compared with the global average annual consumption of ice cream of 4.

In fact, high-end is more born to meet the needs of consumption upgrades, including product innovation, packaging innovation, and bringing consumers a different innovative experience

In addition, the high-end market is also reflected in the changes in the consumption concept of the young generation Z group.

E-commerce has become the main sales channel of choice in various industries, and the same is true for ice cream.

Responsible editor: Zhao Yangyi Review: Zheng Ying

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