The global market value of probiotic supplements is up to 40 billion euros

According to the latest Euromonitor International data, the global probiotic market is worth about
40
billion euros, and despite the rapid rise in probiotic supplements, yogurt remains the main carrier for the delivery of probiotics.
Ewa Hudson
, Director of International Health at Euromonitor, says yogurt accounts for about
76%
of total probiotic sales, fermented dairy products
14%
and probiotic supplements
10
%. The global probiotic food supplement category is up
9%
this year and will rise
38% by

2021
.more than that, probiotic supplements are growing much faster than other food supplements, including multivitamins, amino glucose, calcium,
Omega-3s
, coenzyme
Q10
and protein.North America remains its largest market, with a well-established warehouse complex adding sales channels. North American supplements account for
31%
of the global market,
8%
fermented milk,
61%
yogurt. The United States has the highest absolute growth rate in the world.Eastern Europe fermented probiotic yogurt accounted for
61%
of the total market, of which yogurt accounted for
28%
, food supplements accounted for
11%
.Hudson
also said the EU market was an opportunity market for manufacturers of probiotic supplements because the immunity and gut health claims of probiotic foods, such as yogurt, are severely prohibited by EU regulations. However, the recently banned euthanized terms 'probiotics' and 'probiotics' are beginning to return to the labels of supplement products.The EU's largest market for probiotic supplements to date is Italy, with a market capitalisation of

.55 billion euros, followed by Russia
177
billion euros, France
104
billion euros, Poland
72 million euros
and Germany
64 million
euros.