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on December 23.
Rising costs and sluggish consumption have led breweries to worry
about the future.
"The most difficult year in history for the German brewing industry is coming to an end," Holger Eichele, chief executive of the German Brewers Association, told Reuters on
Friday.
The impact of the pandemic on the financial situation has not been eliminated, and the energy price crisis has hit the industry
across the board.
Given these burdens, it's unclear what prospects
breweries have in the new year.
"Companies are very worried about further price increases and energy supply bottlenecks," Eichele said, adding that more and more companies are in trouble
.
On the one hand, the production of beer and other beverages has become more expensive
due to high energy prices and inflation.
On the other hand, consumers are increasingly restrained in spending
.
From January to the end of October 2022, beer sales were 74.
2 million hectoliters, 2.
8%
higher than in the same period in 2021.
But this is not the pre-crisis
level of about 78.
5 million hectoliters in 2019.
"This shows that the German beer market has lost a lot of sales due to the crisis," Eichele said
.
due to high energy prices and inflation.
On the other hand, consumers are increasingly restrained in spending
.
From January to the end of October 2022, beer sales were 74.
2 million hectoliters, 2.
8%
higher than in the same period in 2021.
But this is not the pre-crisis
level of about 78.
5 million hectoliters in 2019.
"This shows that the German beer market has lost a lot of sales due to the crisis," Eichele said
.
However, the industry sees a silver lining: the statistics do not include non-alcoholic beer, which has performed surprisingly well
in the years of the pandemic.
Production of non-alcoholic beer in Germany has more than doubled since 2007, reaching 680 million liters
by 2021.
"Soon, one in ten beers brewed in Germany will be alcohol-free," Eichele said, "and German brewers are world leaders
in producing high-quality, alcohol-free beer.
" ”
in the years of the pandemic.
Production of non-alcoholic beer in Germany has more than doubled since 2007, reaching 680 million liters
by 2021.
"Soon, one in ten beers brewed in Germany will be alcohol-free," Eichele said, "and German brewers are world leaders
in producing high-quality, alcohol-free beer.
" ”
