The general trend of catering brand chain

Our reporter Zhu Meiqiao

Data show that in 2020, the revenue of the catering industry will be 3.

At the recent press conference on Accelerating the New Future of Catering and the Strategy of Panda Star Chef co-hosted by Panda Star Chef and China Chain Store & Franchise Association, the participants pointed out that the catering industry suffered serious losses due to the epidemic last year, but chain catering companies were relatively resistant to single stores.

Leading chain brands lead the market

The survey report shows that the stores of the sample companies surveyed by the China Chain Store & Franchise Association are concentrated in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen

Catering capitalization development accelerates

The survey found that 18% of the companies surveyed listed "launching a listing plan" as the top priority in 2020

Enterprise digital needs are blooming

Digital construction is a big topic.

Significant improvement in head chain restaurants

Opening a store is the key to the incremental development of chain restaurants

Multi-brand operation to expand market segments

In store opening, multi-brand development is a notable feature of this year

Maintain market leadership through product innovation

The new products are the magic weapon for chain restaurants to "anti-aging"

Takeaway to accelerate the development of chain restaurants

Consumer shopping has undergone some irreversible changes under the influence of the epidemic

Participants' opinions

Zhang Zhaoyong, general manager of Papa John's: China's catering takeaway growth rate is significantly higher than the same period in the world.

Zhang Yimeng, founder of Monster No Anorexia: Caterers should "do the hard and right things", overcome the difficult things, and do the right things well, which will form a brand moat

　　Jiang Yaoyu, founder of Xiaodu Chicken Intestines: Instead of passive competition, it is better to create a blue ocean, not only to win today, but also to win tomorrow

　　Wei Zhiyong, founder of Shangyin: In the next ten years, small catering businesses with standardization of catering industrialization will carry most of the supply of the trillion-dollar takeaway market

　　Li Renzhong, founder of Ace Taco: Although the market dividend is decreasing, there is still a traffic dividend in the segmented market.

　　Li Haipeng, founder of Panda Star Kitchen: The essence of increasing the chain rate is the operating efficiency of chain brands in sub-sectors.

　　"China Food News" (version 07, June 2, 2021)

(Editor-in-charge: Wang Ning)