The future market trend of brand engineering paint: comprehensive competitiveness is the key

China Coatings Network
News: HC
Coatings Network
News: At present, China's
building coatings
production and processing enterprises generally overcapacity, formula technology update innovation ability is relatively backward, resulting in construction
coatings
industry product formulation technology is much the same, Product quality is uneven, the market lack of strong functional, decorative professional products and professional coating brand, most of the paint production enterprises product system, integration awareness is weak, fierce competition in the market, resulting in China's coating enterprises are gradually entering the era of micro-profit, construction
coal brand
is also in the subtle shuffle.
The future development of China's architectural coatings need to appear large-scale production capacity, product technology, quality stability, product functionality, strong decoration, durability, environmental protection and energy-saving professional automation of the paint production enterprises, the regional characteristics of the brand will be more and more obvious, the process of branding of architectural coatings will also speed up, product channel characteristics will become more and more obvious, in the next 5 years, China's construction coating industry, will emerge more real stone paint brands, texture paint brands, engineering brands, etc.
In short, architectural coatings market opportunities and risks coexist, good at innovation, good at change, good at discovery, good at integrating industry resources of the coating enterprises will stand out in the follow-up market competition, who is good at the integration of industry resources, who will be the most comprehensive competitive advantage, the development of enterprises will be more robust.