The freeze-dried food industry is poised to take off

Strawberries, pineapples, mangoes, purple sweet potatoes, pumpkins, dragon fruit, kiwis.
.
.
Through freeze-drying technology, these shelf-stable fresh fruits and vegetables can not only achieve "frozen age", but also achieve value multiplication
.
Now, not only enterprises benefit from this technology, but also drive farmers and farmers to the road
to prosperity.
At present, freeze-dried food is becoming the "new favorite" of some consumers, but can it really occupy the mainstream of the market and set off a consumption boom? Industry insiders believe that it is only a matter of
time.

Freeze-drying technology rejuvenates old brands

In order to solve the problem of preserving the freshness of Guiyuan, Sichuan Yanmei Agricultural Products Cold Chain Logistics Co.
, Ltd.
actively sought ways to solve the problem, introduced freeze-drying technology, and deep-processed the meat of Guiyuan, extending the industrial chain, increasing the added value, and doubling
the revenue.

"Within one month of Guiyuan's listing, we deposited a large number of purchased Guiyuan into the warehouse using appropriate storage technology, so that it could be processed
all year round.
" Wang Yong, the company's general manager, said that after the cinnamon meat is taken out, it will enter the key freeze-drying link
.
After the workers put the cinnamon balls into the freeze-drying equipment to freeze, they can be packaged
directly.
"The product is processed by low-temperature freeze-drying technology, which can maintain its shape and color without changing
.
"

"For every 20 kilograms of fresh fruit, 1 kilogram of freeze-dried cinnamon round meat can be made, and the price is more than 300 yuan, which is five times
the price when it was sold.
" Wang Yong introduced that compared with the traditional high-temperature drying, the freeze-drying method avoids problems such as
large loss of nutrients due to longer heating time and higher temperature, and the color of the obtained products is dark and black.
"We sell it in small packages, and a pack of 20 grams costs 12.
5 yuan, which is very sought-after
as soon as it is listed.
At present, it plans to expand the scale of production and expand
to markets all over the country.
”

"This year, farmers generally sell laurel balls for one or two yuan per catty, and the price we buy is higher
than that.
To make Luxian Guiyuan bigger and stronger, we must take the road of deep processing, lay a good foundation this year, and strive to process 1 million jin
next year.
"Wang Yong is full of confidence
in the future of Gui Yuan deep processing.

At the Hainan Pavilion of the 2nd China International Consumer Goods Fair this year, "Xingke" freeze-dried green pepper and freeze-dried Xinglong coffee products from Wanning City, Hainan Province attracted the attention of many visitors, "I used to see white pepper and black pepper, this green pepper is the first time I have seen it, very rare!" ”

It is understood that "Xingke" freeze-dried green pepper is jointly developed
by the processing and engineering technology research room of the Institute of Spice Beverages of the Chinese Academy of Tropical Agricultural Sciences and the scientific research team of the pepper research center.
"This freeze-dried green pepper is a patented product developed by us
.
" Wang Lei, marketing department of Xingke Company, Inc.
, China Institute of Thermal Sciences, said that freeze-drying technology can effectively retain the form and flavor of raw materials, and the products processed by this technology are also well received
by the market.

Not only that, the freeze-drying technology has also made the old brand Xinglong coffee rejuvenate
in the market.
"Our new product freeze-dried Xinglong coffee can be brewed
both hot and cold.
" Wang Lei said, "And made into small packaging, easy to carry, breaking through the limitations of traditional coffee brewing, ready to drink, very suitable for the rhythm
of modern life.
" ”

Industry insiders pointed out that freeze-dried food belongs to the field of deep processing of agricultural and sideline products, and the current coincides with the opportunity period
of demand expansion.
On the one hand, there are many varieties of Chinese herbal medicines, animals and plants in China, and there are famous and special products in various places, which can produce freeze-dried products with characteristics; On the other hand, China's agricultural and sideline products are also in urgent need of value-added through deep processing, and the development of freeze-dried food industry will become a good channel
for China's agricultural and sideline products to achieve value-added.

In addition, in recent years, freeze-dried food processing enterprises have increased their efforts in production and research and development, so that more and more freeze-dried foods have entered the lives
of the people.
Data show that in recent years, the overall number of patent applications for freeze-dried food in China has been on the rise, and from January to August this year, the number of patent applications for freeze-dried food in China was 21
.
Industry insiders pointed out that it is foreseeable that freeze-dried food will set off a consumption boom
in China.

The market is still in a blue ocean

Freeze-dried food is becoming a "new favorite"
in the industry.
Tmall data shows that from 2019 to 2021, the sales of freeze-dried food increased by 300%.

According to public information, in 2019, the size of China's freeze-dried food market was about 1.
8 billion yuan
.
According to conservative estimates, in the next five years, China's freeze-dried food market will maintain an average compound growth rate of 15%, and the market size will exceed 4.
2 billion yuan
by 2025.

The main production enterprises of freeze-dried food in China include Liangpin Shop, Hundred Herb Flavor, Three Squirrels, Laiyifen, etc.
, among which Liangpin Shop, as a leading enterprise in the leisure snack and freeze-dried food industry, occupies a large market share
.
The data shows that since the listing of good shops in 2019, the operating income has increased year by year, and the dried preserved fruit business includes freeze-dried products, and the overall business income is also growing
.
In 2021, the operating income of good shops will be 9.
323 billion yuan, the revenue of dried dried fruit frozen dried fruit products will be 849 million yuan, and the gross profit will be 32.
71%.

The rise of the freeze-dried food market has attracted production enterprises from different fields to enter the market, and more and more leisure food enterprises have joined the ranks of freeze-dried food research and development and investment, enriching the market
of freeze-dried food in China.
At present, there are not only freeze-dried snack products launched by leisure food companies on the market, but also freeze-dried foods such as hibiscus fresh vegetable soup and breakfast porridge launched by KFC, Xiaomi Youpin, NetEase Yanxuan, etc.
have also launched a variety of freeze-dried products, and Yili also launched freeze-dried yogurt snack food
using yogurt as raw material in early 2020.

In recent years, China's well-known freeze-dried food enterprises have successively launched freeze-dried single products, and the annual sales of e-commerce platforms have exceeded 100 million yuan
.
With "freeze-dried food" as the keyword search, there are not a few stores on various e-commerce platforms with tens of thousands of orders for freeze-dried products under the category of snack food, and the freeze-dried food market has become quite large
.

Public information shows that the application field of freeze-drying technology continues to expand, and the growth rate in the field of coffee is rapid, and the field of freeze-dried beverages also has great
potential.
Typical representatives such as three and a half meals, the freeze-drying technology is "replicated" to coffee production, although it increases the cost, but compared with air-dried coffee, it can better restore the flavor
of coffee beans.

With the upgrading of consumption, freeze-dried foods are more diverse, and are developing in the direction of functionality, and more and more freeze-dried health foods
have emerged on the market.
For example, Guan Xiaoshan made ginseng into the form of whole freeze-dried ginseng wrapped in chocolate, which is fun, delicious and convenient to eat, making ginseng a "light health" afternoon tea snack
.
Shangsheng Biotechnology Co.
, Ltd.
uses freeze-drying technology to launch modular meal kits, including freeze-dried chicken, freeze-dried meal replacement sticks, freeze-dried probiotics, freeze-dried meal replacement powder and other products
.

Industry insiders said that consumers are increasingly favoring freeze-dried foods, and the addition of more categories has solved the pain point
of unbalanced matching of freeze-dried foods.
For enterprises, at present, China's freeze-dried food market is still in a blue ocean, start-ups entering this market, can cut from high-end products, start from better quality raw materials, and make better quality freeze-dried food
.

(Gao Jiaodi, comprehensive arrangement)

China Food News(November 28, 2022, Version 02)

(Responsible editor: Gao Jiaodi).