The first use of "Luohan juice" sugar substitute, NaiXue bottled fruit tea is then on the hot search

Original: The first use of "Luohan juice" sugar substitute, Nai Xue bottled fruit tea and then on the hot search

Nanduwan Finance News reporter Chen Yingshan On July 29, a topic of #Naisher fruit tea using Luohan juice instead of sugar # appeared on Weibo hot search, which attracted heated discussion among netizens

Different from the industry usually add sucralose as a sugar substitute, its fruit tea in the industry's first use of "Luohan juice" instead of sugar, selected national geographical indication products Yongfu luohan fruit, 100% fruit juice extraction, the main "real fruit tea real low sugar" health attributes

Up to now, Nesher has successively launched 4 bottled fruit tea products to the market, covering peach oolong tea, grape oolong tea, green Titian oolong tea, lychee black tea diversified flavors

The industry's first use of "Luohan Juice" instead of sucralose, a natural sweetener with healthy lower sugar

The bottled fruit tea series continues Nesher's "high quality-to-price ratio" product competition strategy

In recent years, "sugar substitute" has become the embodiment of scientific and technological progress in the food industry, bringing consumers a better life

It is reported that Naixue bottled fruit tea is made of luo han guo from Guilin Yongfu, which is not only to help farmers purchase, but also to be a national geographical indication product

Zhong Kai, director of the Science and Health Information Exchange Center, said that monk fruit is a medicinal and food dual-use plant native to China, and its extract "luo han guo glycosides" is a natural sweet substance, and its safety has been recognized by all countries in the world and approved for use in various types of food

Natural plant-derived sweeteners are generally considered healthier

As one of the endemic plants in China, 90% of the world's monk fruit is currently from Guangxi, China, which is also the world's largest producer and exporter of monk fruit and extracts

On the basis of using the natural sugar substitute of Luohan juice, Naixueguo Tea has also continuously innovated and upgraded the formula and process, increasing the total content of pure juice to ≥40%, which is much higher than the current standard of ≥5% of the juice content stipulated by the national standard and most juice tea products on the market

Opening up the vast market with natural sugar substitute innovations, bottled fruit tea has become one of the three major business segments

Nesher has already extended its brand potential to the field of bottled beverages, "entering" the market and quickly emerging

According to Naixue's internal information, "RTD bottled fruit tea" has become one

At present, Neixue bottled fruit tea has built a sales system

Industry insiders have analyzed that natural sweeteners represented by monk fruit sweeteners, etc.

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