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Liquor companies have gathered together to release the operating data from January to February, and all achieved a "good start"
Industry insiders said that in the peak season of the Spring Festival, liquor sales performed well, boosting market confidence, and it is expected that the performance of the liquor industry in the first quarter will achieve high growth
"Good start"
On the evening of March 7, Moutai, the liquor leader, released its first monthly operating data.
Previously, Kweichow Moutai stated that during the Spring Festival, the sales of Maotai Maotai liquor series achieved substantial growth; the group's wine, blueberry wine, health wine and other products successfully seized the "double festival" node and achieved a "good start" for sales in 2022
After Kweichow Moutai took the lead in releasing its first monthly operating data, the stock price rebounded, boosting market confidence
On the evening of March 9, Shanxi Fenjiu announced that from January to February, the company is expected to achieve revenue of more than 7.
On the same day, Jinshiyuan announced that from January to February, the company achieved revenue of about 2.
On the evening of March 10, Jiuguijiu announced that from January to February, the company is expected to achieve revenue of about 1.
Huachuang Securities said that with the first disclosure of operating data from January to February by many companies, the high growth of the liquor industry in the first quarter was basically confirmed
Industry fragmentation intensifies
According to industry insiders, competition in the liquor industry continues to intensify, and consumer demand is concentrated in mid-to-high-end, sub-high-end and high-end liquors
The reporter combed and found that the net profit of Shanxi Fenjiu, Jinshiyuan, Jiuguijiu, and Tianyoude liquor in the first two months far exceeded the sum of the first quarter of last year; the net profit of Jiuguijiu in the first two months of this year even approached the performance of the first half of 2021; before Kweichow Moutai Although the performance of the two months did not exceed the sum of the first quarter of last year, the year-on-year growth rate of revenue and net profit both reached 20%
Cai Xuefei, general manager of Zhiqu Consulting, said in an interview with a reporter from China Securities Journal that the performance of liquor companies maintained a high growth rate from January to February.
The outstanding performance of Jinshiyuan is due to the further optimization of product structure
Cai Xuefei said that at present, not all wine companies are in a good situation, and there is differentiation in the upgrade, and the advantage effect of differentiation is concentrated on the famous wine level
Golden Seed Wine released a performance forecast on January 29, with an estimated loss of 155 million to 185 million yuan in 2021
Strong fundamentals
On March 11, Zeng Congqin, chairman of Wuliangye, said at the 2022 investor communication meeting that from the perspective of industry development, structural growth is still the main theme of industry development.
Shanxi Fenjiu previously stated that it will anchor the strategic goal of "Fenjiu Revival" in 2022; adhere to the development orientation of mid-to-high-end wine, optimize the market structure and product structure; continue to promote the national and international market layout, and accelerate the expansion of the southern market; overall planning and coordination Allocate the original wine production capacity and energy storage, actively tap the existing production potential, accelerate the implementation of new production capacity projects, and consolidate the development potential of Fenjiu
.
Jinshiyuan said at the 2022 work conference that this year is a critical year for Jinshiyuan to sprint to the 10 billion target, and it will highlight the "three strategies" of differentiation, high-end and nationalization
.
Jiuguijiu said that in 2022, the company will continue to adhere to the strategy of strengthening the base market, building the highland market, and deepening the nationalization, continuously strengthening the intensive cultivation of the base market, strengthening the brand leadership of the highland market, rapidly and effectively promoting the national excellent business layout, strengthening and optimizing the circle.
Marketing, core store construction
.